Find stats on top websites
Major Markets
United States
Canada
United KingdomLeadersUp Top Products
Brand Positioning
LeadersUp is positioned as a leading economic workforce intermediary, empowering BIPOC young adults to achieve economic mobility and generational wealth by bridging the gap between diverse talent and committed employers, while influencing equitable policies.
Customer Sentiments
Customer sentiment appears positive, as evidenced by significant impact data (60,000+ individuals impacted, $956M economic return) and strong partnerships with major corporations and government entities. Their focus on systemic change and equity resonates well with their target audiences, who seek meaningful social and economic impact.
LeadersUp Key Value Propositions
LeadersUp offers a unique value proposition by connecting BIPOC young adults with high-growth career opportunities through strategic employer partnerships and comprehensive talent development. They also drive systemic change by influencing policy and advocating for equitable hiring practices like Fair Chance Hiring, fostering economic empowerment and generational wealth.
LeadersUp SWOT Analysis
Strengths
Strong network with corporations and policymakers.
Data-driven insights from lived experiences.
Focus on BIPOC youth and equitable practices.
Weaknesses
Primarily focused on LA County, limiting national reach.
Reliance on grants and donations for funding.
Complex, multi-stakeholder model may present challenges.
Opportunities
Expand Fair Chance Hiring nationally.
Influence broader workforce development policy.
Deepen research to become a thought leader.
Threats
Competition from similar non-profits.
Economic downturns impacting funding and hiring.
Policy changes affecting DEI initiatives or funding.
Market Growth Stage
Pace of Market Growth
LeadersUp Target Audience
Geographic Insights
LeadersUp primarily operates in the US, with a strong focus on LA County, California. International presence is currently minimal, reflecting a concentrated domestic strategy.
Top Countries
United States
95% market share
Canada
2% market share
United Kingdom
1% market share
Australia
1% market share
Germany
1% market share
LeadersUp Audience Segments
BIPOC Youth Seeking Careers
16-30 years
Male • Female
Los Angeles, CA • Bay Area, CA
Corporate DEI Leaders
30-65 years
Male • Female
USA
Policy Makers & Government Officials
35-70 years
Male • Female
Los Angeles, CA • California • USA
Philanthropic Donors & Foundations
40-75 years
Male • Female
USA • Global
Community & Advocacy Leaders
25-60 years
Male • Female
Los Angeles, CA • California
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor LeadersUp
Leverage User-Generated Content (UGC)
Encourage BIPOC young adults who have benefited from LeadersUp's programs to share their success stories, testimonials, and experiences through various platforms. This builds trust and credibility by showcasing the real-world impact of LeadersUp's initiatives and attracts more beneficiaries and corporate partners.
Learn moreInteractive ROI Calculator
Create an interactive ROI calculator on the LeadersUp website that allows corporate partners to estimate the potential return on investment from hiring BIPOC talent through LeadersUp's programs. This will help demonstrate the tangible business benefits of DEI initiatives and justify investment in LeadersUp's services.
Learn moreCharitable Sales Contribution
For corporate partners, highlight how a portion of their investment with LeadersUp contributes to the non-profit's mission of empowering BIPOC youth and addressing systemic inequities. This aligns their business objectives with a social cause, appealing to their sense of corporate social responsibility and enhancing brand reputation.
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