LeadersUp : Market and Competitor Analysis

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LeadersUp is a non-profit organization focused on creating a more equitable and anti-racist economy. They achieve this by connecting businesses with diverse young talent, particularly Black, Indigenous, and People of Color (BIPOC) individuals, through initiatives like apprenticeship programs and fair chance hiring. LeadersUp provides resources, research, and consulting services to help organizations develop and implement effective DEI strategies.

Company : LeadersUp

Industry : Non-profitWorkforce DevelopmentDiversity & Inclusion

Major Markets

United States

Canada

United Kingdom

Key Competitors

Year Up

Genesys Works

Management Leadership for Tomorrow (MLT)

LeadersUp Key Value propositions

Diverse Talent Pipeline

Fair Chance Hiring

Apprenticeship Programs

DEI Consulting

LeadersUp Latest news

LeadersUp | Home

Sign up to get the latest news on thought leadership, events & more. ... LeadersUp is a 501(c)(3) and all donations are tax deductible (EIN 46-2606773). We ...

LeadersUp | LinkedIn

http://www.leadersup.org. External link for LeadersUp. Industry: Non-profit ... Juneteenth is important for several reasons. Firstly, it symbolizes the ...

Unleashing the Potential for Equitable Economic Opportunity

May 22, 2024 ... John Roberson, LeadersUp's Vice President of External Affairs, then unveiled key findings from the new Equity Unleashed Insights Report. The ...

Russell Westbrook teams up with LeadersUp to bring jobs to South ...

Nov 24, 2021 ... Foundation and teamed up with the non-profit LeadersUp to bring jobs to South Los Angeles. ... To get the latest news & updates. SUBSCRIBE. Leave ...

LeadersUp SWOT Analysis

Strengths

Strong network of corporate partnersProven track record of successData-driven approach to DEI

Weaknesses

Reliance on fundingLimited geographic reachCompetition from similar organizations

Opportunities

Expand partnerships and geographic scopeDevelop innovative DEI solutionsIncrease brand awareness and thought leadership

Threats

Economic downturn impacting corporate givingChanges in government funding prioritiesIncreased competition in the DEI space

Top Marketing Strategies for LeadersUp

Targeted Partnerships and Outreach

Build strategic partnerships with organizations and businesses in Los Angeles and other major cities known for their commitment to DEI. Leverage these partnerships for joint events, workshops, and cross-promotion to reach a wider audience of potential employers and young talent.

Content Marketing and Thought Leadership

Develop valuable content, such as blog posts, case studies, and webinars, showcasing the positive impact of LeadersUp's programs on both businesses and young adults. This will position LeadersUp as a leading voice in DEI and workforce development, attracting more stakeholders.

Data-Driven Impact Measurement and Storytelling

Track and measure the tangible outcomes of LeadersUp's programs, such as increased diversity in hiring, improved retention rates, and the economic advancement of BIPOC youth. Communicate these results through compelling narratives and testimonials to showcase the organization's effectiveness and generate greater interest and support.

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LeadersUp User Persona

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Head of Diversity, Equity, and Inclusion

Industry :

Technology

Education :

Master's Degree, Social Justice

Preferred platforms

GOALS

Increase representation of BIPOC employees at all levels within the company by implementing effective recruitment and promotion strategies
Foster an inclusive workplace culture where all employees feel valued, respected, and empowered to contribute their unique talents
Partner with leadership to embed DEI principles into all aspects of the business, from product development to marketing and customer service

Frustrations

Facing resistance from senior leadership in allocating budget and resources for DEI initiatives
Struggling to attract and retain diverse talent due to a lack of representation and a perceived lack of growth opportunities
Experiencing difficulty in measuring the effectiveness of DEI programs and demonstrating their impact on business outcomes

Name:

David Kim

Age :

42

Gender :

Male

Occupation :

Chief Human Resources Officer

Industry :

Finance

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Develop a robust talent pipeline by partnering with organizations like LeadersUp to access and recruit qualified BIPOC candidates
Implement a fair chance hiring policy that removes barriers for individuals with criminal records and provides them with meaningful employment opportunities
Create a mentorship program that pairs senior leaders with employees from underrepresented groups to foster career development and advancement

Frustrations

Dealing with a lengthy and bureaucratic hiring process that creates barriers for candidates from diverse backgrounds
Facing a lack of awareness and understanding among hiring managers about unconscious bias and its impact on hiring decisions
Struggling to measure the return on investment (ROI) of DEI initiatives and demonstrate their value to the organization

Name:

Maria Rodriguez

Age :

28

Gender :

Female

Occupation :

HR Specialist

Industry :

Healthcare

Education :

Bachelor's Degree, Psychology

Preferred platforms

GOALS

Implement a more inclusive hiring process by diversifying recruitment sources, using blind resume screening, and standardizing interview questions
Develop engaging diversity and inclusion training programs for employees at all levels to promote awareness, understanding, and allyship
Create employee resource groups (ERGs) for employees from underrepresented groups to provide a sense of community, support, and mentorship

Frustrations

Facing pushback from hiring managers who are resistant to changing their hiring practices
Experiencing difficulty in getting employees to attend and actively participate in diversity and inclusion training
Struggling to secure budget and resources to implement new DEI initiatives and programs

LeadersUp Geographic and Demographic Insights

Geographic Insights: LeadersUp primarily operates in the US, representing 90% of their market. Other key markets include Canada, the UK, Germany, and Australia.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Germany
1.5%
Australia
1.5%

Demographic Insights: LeadersUp's target audience consists slightly more of females than males. The largest age group is 25-34, followed by 35-44 and 18-24.

Age Distribution

Gender Distribution

LeadersUp Socio-economic Profile

Household and Income Insights: LeadersUp's audience is mainly from households of 3-4 people with medium income levels, reflecting a diverse user base.

Educational and Employment Insights: The majority of LeadersUp's target audience are full-time employees with University or College-level education, indicating a focus on professionals.

Households Size

Income Distribution

Education Level

Employment Status

LeadersUp Behavioral Insights

Interest-Based Insights: LeadersUp users are passionate about Diversity & Inclusion, Social Justice, Corporate Social Responsibility, Leadership Development, Talent Management, Human Resources, and the Non-profit Sector.

Technology and Social Media Usage: LeadersUp's target audience primarily uses LinkedIn and prefers desktop devices, suggesting a professional online presence.

Interests

Diversity & InclusionSocial JusticeCorporate Social ResponsibilityLeadership DevelopmentTalent ManagementHuman ResourcesNon-profit Sector

Device Breakdown

Social Media Usage

LeadersUp Top Competitors

Competitor	Estimated market share	Top domains
Year Up	30%	Workforce Development, Youth Development, Job Training
Genesys Works	25.5%	Workforce Development, STEM Education, Internship Programs
Management Leadership for Tomorrow (MLT)	24.5%	Leadership Development, Career Advancement, Diversity & Inclusion

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