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Executive Summary
LeadersUp is a non-profit organization focused on creating a more equitable and anti-racist economy. They achieve this by connecting businesses with diverse young talent, particularly Black, Indigenous, and People of Color (BIPOC) individuals, through initiatives like apprenticeship programs and fair chance hiring. LeadersUp provides resources, research, and consulting services to help organizations develop and implement effective DEI strategies.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
LeadersUp Top Products
Brand Positioning
Customer Sentiments
LeadersUp Key Value Propositions
LeadersUp SWOT Analysis
Strengths
Strong network of corporate partners
Proven track record of success
Data-driven approach to DEI
Weaknesses
Reliance on funding
Limited geographic reach
Competition from similar organizations
Opportunities
Expand partnerships and geographic scope
Develop innovative DEI solutions
Increase brand awareness and thought leadership
Threats
Economic downturn impacting corporate giving
Changes in government funding priorities
Increased competition in the DEI space
LeadersUp operates within the non-profit and social impact sector. Their domain is workforce development with a specific focus on diversity, equity, and inclusion (DEI). They strive to bridge the racial wealth gap by promoting economic empowerment opportunities for BIPOC young adults.
Market Growth Stage
Pace of Market Growth
LeadersUp Target Audience
Geographic Insights
LeadersUp primarily operates in the US, representing 90% of their market. Other key markets include Canada, the UK, Germany, and Australia.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
2% market share
Germany
1.5% market share
Australia
1.5% market share
LeadersUp Audience Segments
LeadersUp's target audience is primarily comprised of businesses and organizations. They specifically focus on those seeking to improve diversity, equity, and inclusion (DEI) within their workforce. This includes companies looking to implement fair chance hiring practices and develop apprenticeship programs for young adults of color.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor LeadersUp
Targeted Partnerships and Outreach
Build strategic partnerships with organizations and businesses in Los Angeles and other major cities known for their commitment to DEI. Leverage these partnerships for joint events, workshops, and cross-promotion to reach a wider audience of potential employers and young talent.
Learn moreContent Marketing and Thought Leadership
Develop valuable content, such as blog posts, case studies, and webinars, showcasing the positive impact of LeadersUp's programs on both businesses and young adults. This will position LeadersUp as a leading voice in DEI and workforce development, attracting more stakeholders.
Learn moreData-Driven Impact Measurement and Storytelling
Track and measure the tangible outcomes of LeadersUp's programs, such as increased diversity in hiring, improved retention rates, and the economic advancement of BIPOC youth. Communicate these results through compelling narratives and testimonials to showcase the organization's effectiveness and generate greater interest and support.
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