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LeadersUp Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Student/Part-Time Retail Associate
Education: High School
Age: 24
Gender: Male
Occupation: Unemployed (Justice-Impacted)
Education: High School
Age: 28
Gender: Female
Occupation: Community Organizer
Education: Associate Degree
Maria Rodriguez
Goals
- Secure a stable, entry-level job with growth potential to support my family
- Develop new skills and gain professional experience to advance my career
- Access resources and mentorship that can guide my career path and educational choices.
Pain Points
- Lack of clear career pathways or guidance after high school
- Difficulty finding jobs that offer fair wages and opportunities for advancement without a college degree
- Balancing work, studies, and personal responsibilities while trying to build a future.
LeadersUp Geographic Distribution
LeadersUp primarily operates in the US, with a strong focus on LA County, California. International presence is currently minimal, reflecting a concentrated domestic strategy.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often from lower to medium income households, with a significant portion residing in 3-4 person households, reflecting diverse economic backgrounds.
Employment Status
Income Distribution
Education Level
LeadersUp Behavior Analysis
Behavior Profile
Device Breakdown
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