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Last.fm

Last.fm is a music recommendation platform that tracks users' listening habits and provides personalized recommendations. They offer a free tier with basic features and a Pro subscription with enhanced features like ad-free browsing, advanced stats, and exclusive content. Last.fm also serves as a social music discovery platform, allowing users to connect with others and explore global listening trends.

Company : Last.fm

Industry : Music TechnologyOnline EntertainmentMusic Streaming

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Germany flagGermany

Key Competitors

Spotify
Apple Music
Pandora

Last.fm Key Value propositions

Music Discovery
Personalized Recommendations
Music Tracking & Scrobbling
Social Music Discovery

Last.fm SWOT Analysis

Strengths

Large and dedicated user baseExtensive music library and integrationsPersonalized recommendations and music discovery

Weaknesses

Reliance on third-party streaming servicesLimited revenue streams (freemium model)Competition from larger music platforms

Opportunities

Expand partnerships with artists and labelsDevelop original content and exclusive experiencesEnhance social features and community engagement

Threats

Changing music consumption habitsIncreased competition in the music streaming marketData privacy concerns

Top Marketing Strategies for Last.fm

Leverage Social Media & Community Building

Promote Last.fm's social features and build a vibrant community around music discovery. Encourage user-generated content like playlists and reviews to increase engagement and attract new users.

Targeted Influencer Marketing

Partner with music bloggers, artists, and other influential figures in the music industry to reach a wider audience and create awareness about Last.fm's unique features and benefits.

Personalized Email Marketing & Content Curation

Develop targeted email campaigns based on user listening preferences and provide valuable content like personalized playlists, curated articles, and exclusive interviews to enhance user engagement and increase conversions.

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Last.fm User Persona

Last.fm Geographic and Demographic Insights

Geographic Insights: Last.fm's largest user base is in the US and UK, indicating a strong presence in English-speaking markets. However, they also have a notable presence in other European and South American countries.

Top Countries

  • United States flag

    United States

    30%

  • United Kingdom flag

    United Kingdom

    10%

  • Germany flag

    Germany

    8%

  • Brazil flag

    Brazil

    5%

  • Poland flag

    Poland

    4%

Demographic Insights: Last.fm's primary user base consists of millennials and Gen Z, aged 18-34, with a slight preference towards male users.

Age Distribution

Gender Distribution

Last.fm Socio-economic Profile

Household and Income Insights: Last.fm users typically belong to households of 2-4 people with medium income levels, reflecting a young professional and student demographic.

Educational and Employment Insights: The majority of Last.fm users are employed full-time or are students, and possess at least a university or college level education.

Households Size

Income Distribution

Education Level

Employment Status

Last.fm Behavioral Insights

Interest-Based Insights: Last.fm users are passionate about music, technology, and pop culture, actively engaging in online communities and attending live events.

Technology and Social Media Usage: Last.fm users primarily access the platform through Android and iOS devices and are highly active on social media, particularly YouTube, Instagram, and TikTok.

Interests

Concerts and live musicMusic festivalsStreaming servicesTechnology gadgetsOnline communitiesPop culture trendsIndependent and alternative music

Device Breakdown

Social Media Usage

Last.fm Top Competitors

Competitor
Estimated market share
Top domains
Spotify45%Music Streaming, Personalized Radio, Podcasts
Apple Music30%Music Streaming, Original Content, Seamless Integration
Pandora15%Personalized Radio, Music Discovery, Free Tier

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