Last.fm : Market and Competitor Analysis

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Last.fm is a music recommendation platform that tracks users' listening habits and provides personalized recommendations. They offer a free tier with basic features and a Pro subscription with enhanced features like ad-free browsing, advanced stats, and exclusive content. Last.fm also serves as a social music discovery platform, allowing users to connect with others and explore global listening trends.

Company : Last.fm

Industry : Music TechnologyOnline EntertainmentMusic Streaming

Major Markets

United States

United Kingdom

Germany

Key Competitors

Spotify

Apple Music

Pandora

Last.fm Key Value propositions

Music Discovery

Personalized Recommendations

Music Tracking & Scrobbling

Social Music Discovery

Last.fm Latest news

Last.fm | Play music, find songs, and discover artists

The world's largest online music service. Listen online, find out more about your favourite artists, and get music recommendations, only at Last.fm.

Last.fm: Scrobble scrobble!

r/lastfm: A Reddit community for all things Last.fm and scrobbling! Discuss the latest features, discover cool Last.fm tools and utilities, share…

API Docs | Last.fm

Last.fm Music Discovery API. The Last.fm API allows anyone to build their own programs using Last.fm data. Find out more about how you can plug directly ...

last.fm | Sonos Community

May 8, 2024 ... ... latest app and firmware... (and yes Last.fm is very important to me). https://www.last.fm/user/lupusv/. Like; Quote. Gwenddoleu. Userlevel 7.

Last.fm SWOT Analysis

Strengths

Large and dedicated user baseExtensive music library and integrationsPersonalized recommendations and music discovery

Weaknesses

Reliance on third-party streaming servicesLimited revenue streams (freemium model)Competition from larger music platforms

Opportunities

Expand partnerships with artists and labelsDevelop original content and exclusive experiencesEnhance social features and community engagement

Threats

Changing music consumption habitsIncreased competition in the music streaming marketData privacy concerns

Top Marketing Strategies for Last.fm

Leverage Social Media & Community Building

Promote Last.fm's social features and build a vibrant community around music discovery. Encourage user-generated content like playlists and reviews to increase engagement and attract new users.

Targeted Influencer Marketing

Partner with music bloggers, artists, and other influential figures in the music industry to reach a wider audience and create awareness about Last.fm's unique features and benefits.

Personalized Email Marketing & Content Curation

Develop targeted email campaigns based on user listening preferences and provide valuable content like personalized playlists, curated articles, and exclusive interviews to enhance user engagement and increase conversions.

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Last.fm User Persona

Name:

Emily Johnson

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Discovering new and emerging artists to expand her creative inspiration and incorporate unique sounds into her design projects
Curating and sharing playlists that reflect her personal brand and resonate with her online community, potentially leading to collaborations and networking opportunities
Staying up-to-date on the latest music trends and viral hits to maintain relevance in her field and connect with her target audience

Frustrations

Encountering repetitive song recommendations that don't align with her evolving taste and limit music discovery
Feeling overwhelmed by the vast amount of music available online and struggling to filter through it effectively
Managing multiple music streaming subscriptions and finding a centralized platform to track all her listening activity

Name:

David Chen

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Finding focus-enhancing music and curated playlists to improve productivity during long coding sessions
Connecting with other music enthusiasts online to discuss technical aspects of music production and sound engineering
Discovering new music releases from his favorite artists and receiving personalized recommendations tailored to his specific taste preferences

Frustrations

Dealing with intrusive ads interrupting his workflow while listening to music on the free tier of streaming platforms
Struggling to efficiently organize his extensive music library and create customized playlists based on mood, genre, or activity
Missing out on limited-time offers and exclusive content available only to paid subscribers of music streaming services

Name:

Sophia Garcia

Age :

19

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

Discovering trending songs and artists to connect with her peers and engage in shared musical experiences
Creating and sharing playlists that reflect her current mood and personal style, using music as a form of self-expression and online identity
Attending live concerts and music festivals to enjoy music in a social setting and create lasting memories with friends

Frustrations

Facing difficulty in finding new music outside of mainstream pop hits and expanding her musical horizons beyond popular genres
Feeling overwhelmed by the sheer volume of new music releases and struggling to keep up with the latest trends
Lacking the financial resources to subscribe to multiple music streaming services and access exclusive content or features

Last.fm Geographic and Demographic Insights

Geographic Insights: Last.fm's largest user base is in the US and UK, indicating a strong presence in English-speaking markets. However, they also have a notable presence in other European and South American countries.

Top Countries

United States
30%
United Kingdom
10%
Germany
8%
Brazil
5%
Poland
4%

Demographic Insights: Last.fm's primary user base consists of millennials and Gen Z, aged 18-34, with a slight preference towards male users.

Age Distribution

Gender Distribution

Last.fm Socio-economic Profile

Household and Income Insights: Last.fm users typically belong to households of 2-4 people with medium income levels, reflecting a young professional and student demographic.

Educational and Employment Insights: The majority of Last.fm users are employed full-time or are students, and possess at least a university or college level education.

Households Size

Income Distribution

Education Level

Employment Status

Last.fm Behavioral Insights

Interest-Based Insights: Last.fm users are passionate about music, technology, and pop culture, actively engaging in online communities and attending live events.

Technology and Social Media Usage: Last.fm users primarily access the platform through Android and iOS devices and are highly active on social media, particularly YouTube, Instagram, and TikTok.

Interests

Concerts and live musicMusic festivalsStreaming servicesTechnology gadgetsOnline communitiesPop culture trendsIndependent and alternative music

Device Breakdown

Social Media Usage

Last.fm Top Competitors

Competitor	Estimated market share	Top domains
Spotify	45%	Music Streaming, Personalized Radio, Podcasts
Apple Music	30%	Music Streaming, Original Content, Seamless Integration
Pandora	15%	Personalized Radio, Music Discovery, Free Tier

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