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Last.fm Target Audience

User Segments

Age: 24

Gender: Male

Occupation: Software Developer

Education: Bachelor's Degree, Computer Science

Age: 28

Gender: Female

Occupation: Graphic Designer

Education: Associate Degree, Graphic Design

Age: 31

Gender: Female

Occupation: Digital Marketing Specialist

Education: Bachelor's Degree, Marketing

Music Mike

Music Mike

Age: 24
Gender: Male
Occupation: Software Developer
Education: Bachelor's Degree, Computer Science
Industry: Tech
Channels: YouTubeInstagramReddit

Goals

  • To effortlessly track all his music listening across various platforms like Spotify and YouTube
  • To discover new artists and genres based on his detailed listening habits and trends
  • To connect with a community of music lovers who share similar tastes and discuss new music releases.

Pain Points

  • Lack of a centralized platform to view all his music listening data from different sources
  • Missing out on new music discoveries due to overwhelming choices and inefficient recommendation systems
  • Inability to easily find and connect with other users who truly share his specific musical preferences.

Last.fm Geographic Distribution

Last.fm has a strong presence in English-speaking markets, particularly the US and UK, with notable user bases also in Germany, Canada, and Australia.

Top Countries

United States flag

United States

35%
United Kingdom flag

United Kingdom

15%
Germany flag

Germany

8%
Canada flag

Canada

6%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-2 person households, suggesting young professionals or individuals. Income levels are predominantly medium to high.

Employment Status

Income Distribution

Education Level

Last.fm Behavior Analysis

Behavior Profile

Music Listener
Scrobbling
Discovery
Community
Personalization
Data-Driven
Music Enthusiast
Chart Exploration
Streaming Services
Tech-Savvy
Social Media
Analytics
Live Events
Gaming
Podcasts
Data Visualization
Early Adopters
Niche Interests

Device Breakdown

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