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Kwaaijongens Target Audience

User Segments

Age: 32

Gender: Female

Occupation: E-commerce Startup Founder

Education: Master's Degree, Business Administration

Age: 40

Gender: Male

Occupation: Independent Business Consultant

Education: Bachelor's Degree, Marketing

Age: 29

Gender: Male

Occupation: Tech Startup Founder

Education: Bachelor's Degree, Computer Science

Sophie van der Meer

Sophie van der Meer

Age: 32
Gender: Female
Occupation: E-commerce Startup Founder
Education: Master's Degree, Business Administration
Industry: E-commerce
Channels: LinkedInInstagramYouTube

Goals

  • Achieve significant online sales growth and expand market reach
  • Build a professional and user-friendly webshop that converts visitors into loyal customers
  • Establish a strong online brand presence and foster customer trust.

Pain Points

  • Struggling to drive consistent traffic to her webshop and generate leads
  • Dealing with technical issues and slow performance of her current online store
  • Lacking the time and expertise to effectively manage her website and digital marketing efforts.

Kwaaijongens Geographic Distribution

Kwaaijongens primarily serves the Netherlands, focusing on the Den Bosch, Eindhoven, and Nijmegen regions. Their physical presence in Zeeland reinforces this local market specialization.

Top Countries

Netherlands flag

Netherlands

100%
Belgium flag

Belgium

0%
Germany flag

Germany

0%
United Kingdom flag

United Kingdom

0%
France flag

France

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2-4 person households, reflecting established professionals or families, with a strong leaning towards medium to high income levels.

Employment Status

Income Distribution

Education Level

Kwaaijongens Behavior Analysis

Behavior Profile

Business Growth
Online Sales
Lead Generation
Website Performance
SEO
Digital Marketing
Online Presence
Long-term Partnerships
User-friendliness
Responsiveness
Problem-solving
Professional Development
Networking
Online Visibility
Conversion Rates
Social Media Engagement
Content Marketing
Efficiency

Device Breakdown

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