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Kuder Target Audience
Kuder's target audience is multifaceted, encompassing students from elementary school through post-secondary education, adult learners, job seekers, and the educators and professionals who guide them. Specifically, this includes K-12 students (elementary, middle, and high school) who are exploring career paths, developing soft skills, and planning for their future; college students (community college, university) who are refining their career goals, selecting majors, and preparing for employment; and adults who are seeking new career opportunities, re-entering the workforce, or looking to advance their current careers. Beyond the direct users, the target audience also heavily includes the institutions and organizations that serve these individuals, such as school districts, individual schools, higher education institutions (colleges and universities), workforce development boards, government agencies, and community-based organizations. These entities are the primary purchasers and implementers of Kuder's solutions, aiming to provide comprehensive career guidance, academic planning, and workforce readiness tools to their populations.
User Segments
Age: 16
Gender: Male
Occupation: High School Student
Education: High School (in progress)
Age: 17
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Age: 15
Gender: Male
Occupation: High School Student
Education: High School (in progress)
Aspiring Alex
Goals
- To explore various career paths that align with my interests and skills to help me decide on a college major
- To understand what courses I need to take in high school to prepare for my desired college or career path
- To develop important soft skills like communication and problem-solving that will be valuable for future employment.
Pain Points
- Feeling overwhelmed by the vast number of career options and not knowing where to start my exploration
- Difficulty finding clear and relatable information about different jobs and their day-to-day realities
- Lack of personalized guidance and support from school in making informed decisions about my future.
Kuder Geographic Distribution
Kuder's primary market is the United States, followed by Canada and other developed English-speaking countries. Their global reach is significant, but US remains core.
Top Countries
United States
Canada
United Kingdom
Australia
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly from medium-income households, often 3-4 person families. This reflects the institutional and educational focus of Kuder's clientele.
Employment Status
Income Distribution
Education Level
Kuder Behavior Analysis
Behavior Profile
Device Breakdown
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