Top Marketing Strategies for Laconia Daily Sun

Laconia Daily Sun User Persona

Name:

Sarah Williams

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Stay informed about local news and events, particularly those pertaining to education and schools in the area
• Find fun and educational activities to do with her family on weekends and holidays in the Lakes Region
• Connect with other parents and community members online to share information and resources

Frustrations

• Feeling overwhelmed by the volume of national news and struggling to find relevant local news easily
• Lack of curated information on family-friendly activities specifically geared towards the Lakes Region
• Difficulty connecting with other parents in the community outside of school hours

Name:

John Miller

Age :

58

Gender :

Male

Occupation :

Retired Engineer

Industry :

Retired

Education :

Bachelor's Degree, Mechanical Engineering

Preferred platforms

GOALS

• Stay up-to-date on local political news and events, including elections and town hall meetings
• Follow developments in local businesses and real estate
• Find engaging articles and opinion pieces on topics relevant to his interests, such as fishing and hiking

Frustrations

• Missing important local news due to an overwhelming amount of irrelevant information online
• Difficulty finding in-depth reporting and analysis on local political issues
• Lack of a centralized platform for community discussions and debates on local topics

Name:

Emily Chen

Age :

25

Gender :

Female

Occupation :

Marketing Assistant

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Discover new restaurants and local businesses to try out in the Lakes Region
• Find information on upcoming concerts, festivals, and community events
• Connect with other young professionals in the area and build a social network

Frustrations

• Struggling to find curated information on trendy restaurants and nightlife options geared towards young adults
• Missing out on local events and happenings due to lack of awareness
• Limited opportunities to connect with other young professionals in the area outside of work

Laconia Daily Sun Geographic and Demographic Insights

Geographic Insights: The Laconia Daily Sun's primary target market is in the United States, specifically the Lakes Region of New Hampshire, with a minimal international audience.

Demographic Insights: The Laconia Daily Sun appeals to a wide age range, with a slight skew towards females, reflecting the demographics of the Lakes Region.

Laconia Daily Sun Socio-economic Profile

Household and Income Insights: The target audience consists mainly of households with 2-4 members and predominantly middle-income levels, reflecting the socioeconomic profile of the area.

Educational and Employment Insights: The Laconia Daily Sun's readership comprises a mix of employed individuals, retirees, and students, with a significant portion having some college or university education.

Laconia Daily Sun Behavioral Insights

Interest-Based Insights: Readers are interested in Lake Winnipesaukee activities, local news and politics, real estate, dining, and community events, showcasing a blend of local engagement and leisure interests.

Technology and Social Media Usage: The audience primarily uses Facebook, Instagram, and YouTube, reflecting trends in news consumption and social engagement. They prefer a mix of desktop and mobile devices.

Laconia Daily Sun Top Competitors