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Gong

Chorus.ai (ZoomInfo)

Dialpad

Top Marketing Channels

Gong

  • Content Marketing
  • Examples: Blog posts on sales strategies, E-books on revenue intelligence, Webinars featuring industry leaders
  • Campaigns: Sales Enablement Series, Revenue Intelligence Insights, Master the Cold Call
  • Social Media Marketing
  • Examples: LinkedIn thought leadership posts, YouTube customer success stories, Twitter sales tips
  • Campaigns: Revenue Growth Hacks, Sales Success Stories, Future of Sales AI
  • Partnership Marketing
  • Examples: Integrations with CRM platforms, Joint webinars with sales tech companies, Guest appearances on industry podcasts
  • Campaigns: CRM Integration Showcase, Sales Tech Ecosystem Partnership, Gong & [Partner] Masterclass

Top Sales Channels

  • Direct Sales
  • Enterprise sales team, In-person demos, Personalized outreach
  • Strategic Account Penetration, Enterprise Solution Rollout, High-Value Prospect Engagement
  • Inbound Sales
  • Demo requests via website, Free trial conversions, Content download follow-ups
  • Demo Drive Campaign, Trial to Customer Conversion, Content Lead Nurturing
  • Channel Sales
  • Referral programs with consulting firms, Reseller agreements, Partner co-selling initiatives
  • Partner Enablement Program, Reseller Growth Initiative, Alliance Co-Sell Campaign

Krisp SWOT Analysis

Strengths

Strong brand recognition in sales intelligence

Comprehensive revenue intelligence platform

Advanced AI for conversational insights

Weaknesses

High price point for smaller businesses

Primarily focused on sales organizations

Steep learning curve for new users

Opportunities

Expand into customer service and marketing intelligence

Grow market share in international markets

Develop more tailored solutions for specific industries

Threats

Emerging AI conversation intelligence tools

Data privacy regulations and compliance

Economic downturn impacting sales technology budgets

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