Launchable Inc. : Market and Competitor Analysis

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Launchable Inc. offers an AI-powered software development intelligence platform that helps organizations speed up their testing processes. Their platform uses machine learning to predict which tests are most likely to fail based on code changes, significantly reducing testing time and costs. In addition, they offer intelligent test failure diagnostics using generative AI to quickly pinpoint the root causes of failures and streamline debugging.

Company : Launchable Inc.

Industry : Software DevelopmentArtificial IntelligenceDevOps

Major Markets

United States

Canada

United Kingdom

Key Competitors

Harness

CircleCI

Mabl

Launchable Inc. Key Value propositions

AI-Powered Testing

Faster Development Cycles

Reduced Testing Costs

Data-Driven Insights

Launchable Inc. Latest news

Intelligent Test Failure Diagnostics

Quickly get to see issue history to see if the issue is new or recurring. ... ❌ View test results Details Workspace: launchableinc ... Stay on top of issues.

Launchable Company Overview, Contact Details & Competitors ...

Launchable, Inc. is excited to share the latest updates ... Launchable Inc launches daily news service. ... Take the pain out of bug triage with Launchable: https ...

Are There Differences Between Retesting and Regression Testing?

Nov 23, 2022 ... This is good news for devs, as testing often becomes the main bottleneck. Retesting is performed with the same data and environment, meaning ...

cli/README.md at main · launchableinc/cli · GitHub

See https://www.launchableinc.com/docs/resources ... Create new release on Github, then Github Actions automatically uploads the module to PyPI. ... cp bazel-bin/ ...

Launchable Inc. SWOT Analysis

Strengths

AI-powered test optimizationStrong value proposition for CI/CDIntegrations with popular tools

Weaknesses

Relatively new entrant in the marketPricing may be prohibitive for smaller companiesFocus on larger enterprises with complex codebases

Opportunities

Expand into new geographic marketsDevelop industry-specific solutionsPartnerships with cloud providers

Threats

Competition from established testing platformsRapid advancements in AI and testing automationEconomic downturn impacting software development budgets

Top Marketing Strategies for Launchable Inc.

Personalized User Onboarding

This strategy helps new users get acquainted with Launchable's platform and features by providing personalized guidance and support, ultimately increasing user engagement and retention rates.

Interactive ROI Calculator

An interactive ROI calculator allows potential customers to see the potential cost savings and efficiency gains of using Launchable, which can be a strong motivator for them to sign up for a trial or purchase a subscription.

Content-Specific Call-to-Action Optimization

By tailoring call-to-action buttons and messaging to the specific content being consumed, Launchable can drive targeted conversions, encouraging users to sign up for a free trial, request a demo, or learn more about specific features.

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Launchable Inc. User Persona

Name:

John Miller

Age :

35

Gender :

Male

Occupation :

DevOps Lead

Industry :

Software Development

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Reduce the time it takes to run our entire test suite from 4 hours to under 2 hours, allowing for faster feedback and quicker deployment cycles
Implement a solution that helps us identify and prioritize the most critical tests to run based on code changes, ensuring that we are always testing the most important parts of our application
Improve the team's ability to quickly diagnose and fix test failures by providing clear, concise, and actionable insights into the root cause of issues.

Frustrations

Dealing with slow and inefficient testing processes that significantly delay software releases
Struggling to pinpoint the root cause of test failures, leading to wasted time and effort in debugging
Lack of visibility into the overall health and effectiveness of the testing suite, making it difficult to identify areas for improvement.

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

QA Automation Engineer

Industry :

FinTech

Education :

Bachelor's Degree, Software Engineering

Preferred platforms

GOALS

Transition from manual testing to a fully automated CI/CD pipeline, increasing the speed and efficiency of software releases
Gain a deeper understanding of the test suite's performance and identify areas where optimization is needed, such as flaky tests or bottlenecks in the testing process
Advocate for and implement tools and solutions that promote data-driven development and continuous improvement within the team.

Frustrations

Dealing with a high volume of flaky tests that produce inconsistent results, wasting valuable time and resources
Feeling overwhelmed by the sheer number of test failures and struggling to keep up with debugging efforts
Lacking the tools and resources to effectively collaborate with developers and address test failures in a timely manner.

Name:

David Kim

Age :

42

Gender :

Male

Occupation :

Engineering Manager

Industry :

Automotive

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Improve the overall quality and reliability of software releases, reducing the number of bugs and issues found in production
Empower the development and QA teams to work more efficiently and effectively, fostering a culture of collaboration and continuous improvement
Optimize the software development lifecycle by leveraging data and analytics to make informed decisions about resource allocation and process improvements.

Frustrations

Facing pressure to accelerate software delivery cycles without compromising on quality, leading to a constant balancing act between speed and stability
Dealing with communication silos between development and QA teams, hindering collaboration and slowing down the testing process
Lacking the necessary data and insights to accurately track progress, measure the effectiveness of testing efforts, and identify areas for improvement.

Launchable Inc. Geographic and Demographic Insights

Geographic Insights: Launchable's primary market is the US, followed by Canada and the UK. They also have a presence in Germany and India.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Germany
7%
India
5%

Demographic Insights: Launchable's target audience is primarily males aged 25-44, reflecting the demographics of tech-savvy professionals.

Age Distribution

Gender Distribution

Launchable Inc. Socio-economic Profile

Household and Income Insights: Launchable's users are likely to have medium to high incomes, correlating with experienced professionals in tech roles.

Educational and Employment Insights: The majority of users are full-time employees or students, highly educated with university degrees or higher.

Households Size

Income Distribution

Education Level

Employment Status

Launchable Inc. Behavioral Insights

Interest-Based Insights: Target users are interested in AI, ML, software development, DevOps, cloud computing, cybersecurity, and data science.

Technology and Social Media Usage: Users prefer LinkedIn, Youtube, Twitter, and primarily use desktop devices.

Interests

Artificial IntelligenceMachine LearningSoftware DevelopmentDevOpsCloud ComputingCybersecurityData Science

Device Breakdown

Social Media Usage

Launchable Inc. Top Competitors

Competitor	Estimated market share	Top domains
Harness	35%	Continuous Delivery, Cloud Cost Management, Security Testing
CircleCI	25%	Continuous Integration, Continuous Delivery, DevOps Automation
Mabl	15%	Test Automation, Low-Code Testing, Quality Assurance

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