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KPS3 Target Audience

User Segments

Age: 42

Gender: Female

Occupation: VP of Marketing

Education: Master's Degree, Marketing

Age: 48

Gender: Male

Occupation: Chief Innovation Officer

Education: PhD, Biomedical Engineering

Age: 35

Gender: Female

Occupation: Director of Digital Transformation

Education: Bachelor's Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: VP of Marketing
Education: Master's Degree, Marketing
Industry: Technology
Channels: LinkedInYouTubeX

Goals

  • Achieve significant market share growth for new product lines
  • Develop a brand narrative that resonates with a global audience and drives customer loyalty
  • Implement data-driven marketing strategies to optimize ROI and demonstrate clear business impact.

Pain Points

  • Lack of innovative and actionable insights from current agency partners
  • Difficulty in attributing marketing spend directly to revenue generation
  • Internal silos that hinder cross-departmental collaboration on strategic initiatives.

KPS3 Geographic Distribution

KPS3 primarily targets the US market, particularly within Nevada and surrounding regions. International expansion is limited, with minor presence in Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily have medium to high income, often living in 2-4 person households, indicating established professionals or business owners.

Employment Status

Income Distribution

Education Level

KPS3 Behavior Analysis

Behavior Profile

Collaboration
Strategic Thinking
Innovation
Data-Driven Decisions
Problem-Solving
Measurable Results
Long-term Partnerships
Continuous Learning
Open Communication
Accountability
Intellectual Rigor
Transparency
Co-creation
Digital Engagement
Social Media Engagement
Online Research
Information Seeking
Early Adopter
Risk Taker
Goal-Oriented

Device Breakdown

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