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Know Labs' target audience is the estimated 2 billion people globally who have diabetes or prediabetes. This includes individuals managing their condition with traditional glucose monitoring methods and those seeking alternative solutions for greater comfort and convenience. The company aims to serve a diverse population with varying needs and preferences in diabetes management.
The US and China are the top markets with over 45% of the target audience, highlighting their large diabetic populations.
United States
China
India
Brazil
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience primarily falls within middle-income households with 2-4 members, aligning with average demographics.
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