Know Labs, Inc. Competitor Insights

Major Markets

United States

Germany

Japan

Key Competitors

Dexcom

Abbott Diabetes Care

Top Marketing Channels

Dexcom

Digital Marketing
Examples: Social media ads (Facebook, Instagram), Search Engine Marketing (Google Ads), Email newsletters
Campaigns: Dexcom G7 Launch Campaign, Living with Diabetes Series, Dexcom Warrior Program

Content Marketing
Examples: Patient testimonials, Educational blog posts, Webinars for healthcare professionals
Campaigns: Understand Your Glucose Trends, Diabetes Management Tips, HCP Education Series

Partnerships & Sponsorships
Examples: Diabetes advocacy groups collaborations, Sports sponsorships, Healthcare conferences
Campaigns: ADA Conference Sponsorship, JDRF Partnership, Olympic Athlete Endorsement

Healthcare Provider (HCP) Channels
Sales representatives visiting clinics, HCP portal for ordering, Formulary inclusion with insurers
HCP Educational Outreach, Clinical Trial Enrollment, Formulary Access Program

Pharmacy & DME Channels
Retail pharmacies (e.g., CVS, Walgreens), Durable Medical Equipment (DME) suppliers, Online pharmacies
Pharmacy Partnership Program, DME Supplier Network, Patient Access Initiatives

Strong brand recognition

Established market leadership in CGM

Extensive clinical data and regulatory approvals.

Premium pricing may limit accessibility for some

Dependence on insurance coverage

Invasive sensor insertion.

Expansion into non-insulin-dependent diabetes management

Integration with insulin pumps and other digital health platforms

Global market expansion.

Emergence of non-invasive glucose monitoring technologies

Increased competition from other CGM manufacturers

Reimbursement policy changes.