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Khan Academy is a non-profit organization that provides free online education resources. They offer a wide range of courses across various subjects, from kindergarten to college level, along with tools for teachers and parents. Their mission is to make quality education accessible to anyone, anywhere.
Company : Khan Academy
Industry : Education TechnologyE-LearningOnline Education
Khan Academy Key Value propositions
Khan Academy Latest news
Khan Academy | Free Online Courses, Lessons & Practice
Learn for free about math, art, computer programming, economics, physics, chemistry, biology, medicine, finance, history, and more. Khan Academy is a ...
Moving from Official SAT Practice to Official Digital SAT Prep on ...
Dec 14, 2023 ... Important: We recommend downloading, printing, or screenshotting any data from Khan Academy's ... Khan Academy to prepare for the new ...
The New Deal (article) | Khan Academy
In 1934, Roosevelt supported the passage of the Securities and Exchange Commission (SEC), which brought important federal government oversight and regulation to ...
Why is that important? Looking at Jackson Pollock (video) | Khan ...
Learn for free about math, art, computer programming, economics, physics, chemistry, biology, medicine, finance, history, and more. Khan Academy is a ...
Khan Academy SWOT Analysis
Strengths
Globally accessible and translated into numerous languages.Provides a comprehensive K-12 and college-level curriculum for free.Personalized learning dashboards track student progress.
Weaknesses
Relies heavily on self-motivation, which may not suit all learners.Limited interaction with instructors compared to traditional classrooms.Lacks the social aspect found in physical educational settings.
Opportunities
Expand partnerships with schools and educational institutions.Develop more localized content to cater to specific regions.Offer certification programs to enhance employability for users.
Threats
Competition from other established and emerging online education platforms.Dependence on funding and donations for sustainability.Maintaining and updating the vast content library.
Top Marketing Strategies for Khan Academy
Strategic Partnerships with Educational Institutions
Collaborate with schools, universities, and educational organizations to integrate Khan Academy's resources into their curriculum. This will enhance brand awareness, expand reach to a captive audience, and increase adoption of Khan Academy's learning tools.
Personalized Learning Recommendations and Adaptive Learning
Leverage data analytics and machine learning to personalize the learning experience for each user. This will enhance engagement and learning outcomes by providing customized recommendations, adaptive assessments, and personalized feedback to individual learners.
Khan Academy User Persona
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Khan Academy Geographic and Demographic Insights
Geographic Insights: Khan Academy has a global user base, with a significant portion from the United States and emerging markets like India and Brazil.
Top Countries
United States
30%
India
15%
Brazil
8%
Mexico
5%
Pakistan
4%
Demographic Insights: Khan Academy enjoys a balanced user base across genders, with a higher concentration among adults aged 35-44 and 65+, indicating use by both parents and older learners.
Age Distribution
Gender Distribution
Khan Academy Socio-economic Profile
Household and Income Insights: Khan Academy's accessibility and free nature attract users across income levels, particularly appealing to middle-income households with 3-4 members.
Educational and Employment Insights: A large portion of users are students or have some high school or college education. This aligns with the platform's focus on K-12, college prep, and lifelong learning.
Households Size
Income Distribution
Education Level
Employment Status
Khan Academy Behavioral Insights
Interest-Based Insights: Users show interest in online learning, educational videos and games, homework help, test preparation, STEM topics, and educational technology.
Technology and Social Media Usage: Khan Academy users primarily access the platform through desktop devices, Youtube and Instagram. They also show engagement on Facebook and Twitter.
Interests
Device Breakdown
Social Media Usage
Khan Academy Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Coursera | 35% | Online Courses, Higher Education, Professional Development |
| edX | 30% | Online Courses, University Partnerships, STEM Focus |
| Udemy | 25% | Online Courses, Diverse Topics, Skills Development |
