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Khan Academy Target Audience

Khan Academy's target audience is broad, encompassing learners of all ages and backgrounds. This includes K-12 students, college students, and adult learners. The platform also targets educators seeking supplemental resources and parents supporting their children's education.

User Segments

Khan Academy Geographic Distribution

Khan Academy has a global user base, with a significant portion from the United States and emerging markets like India and Brazil.

Top Countries

United States flag

United States

30%
India flag

India

15%
Brazil flag

Brazil

8%
Mexico flag

Mexico

5%
Pakistan flag

Pakistan

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Khan Academy's accessibility and free nature attract users across income levels, particularly appealing to middle-income households with 3-4 members.

Employment Status

Income Distribution

Education Level

Khan Academy Behavior Analysis

Behavior Profile

Device Breakdown

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