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Khan Academy Target Audience

User Segments

Age: 14

Gender: Female

Occupation: High School Student

Education: Middle School

Age: 10

Gender: Male

Occupation: Elementary School Student

Education: Elementary School

Age: 16

Gender: Female

Occupation: High School Student

Education: Middle School

Maya, The Math Maestro

Maya, The Math Maestro

Age: 14
Gender: Female
Occupation: High School Student
Education: Middle School
Industry: Education
Channels: YouTubeTikTokInstagram

Goals

  • Achieve top grades in math and science to secure admission into a competitive high school program
  • Understand complex concepts deeply rather than just memorizing them for exams
  • Develop strong foundational skills in STEM subjects for future academic and career pursuits.

Pain Points

  • Difficulty understanding certain topics explained in class due to fast pacing or unclear teaching methods
  • Limited access to personalized help outside of school hours for challenging homework problems
  • Feeling overwhelmed by the sheer volume of material to learn across multiple subjects.

Khan Academy Geographic Distribution

Khan Academy's primary user base is in the US and India, with significant presence in Latin America and Canada, highlighting its global reach for accessible education.

Top Countries

United States flag

United States

30.5%
India flag

India

15.2%
Brazil flag

Brazil

7%
Mexico flag

Mexico

5.5%
Canada flag

Canada

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users often come from medium-sized households, with a diverse income distribution leaning towards low to medium, reflecting the free education model.

Employment Status

Income Distribution

Education Level

Khan Academy Behavior Analysis

Behavior Profile

Learning new skills
Personal development
Career advancement
Online courses
Technology
YouTube
Self-paced learning
Homework help
Skill acquisition
Academic improvement
Problem-solving
Interactive exercises
Progress tracking
Content review
Supplemental learning
Engagement
Mobile learning
Knowledge seeking
Lifelong learning

Device Breakdown

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