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Major Markets
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CanadaKey Competitors
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Mirriad
AIQ Solutions
Top Marketing Channels
Mirriad
- Content Marketing
- Examples: Blog posts on in-content advertising, Whitepapers on brand integration, Case studies showcasing campaign success
- Campaigns: Future of Advertising Series, In-Content Advertising Masterclass, Brand Storytelling in the Digital Age
- Social Media Marketing
- Examples: LinkedIn thought leadership posts, Twitter industry news, YouTube video testimonials
- Campaigns: #InContentRevolution, #MirriadInsights, 'See the Unseen' Video Campaign
- Industry Events & Webinars
- Examples: Speaking engagements at NAB Show, Virtual summits on media monetization, Hosted webinars on contextual advertising
- Campaigns: Mirriad Global Summit, Beyond the Frame Webinar Series, Innovate TV Conference
Top Sales Channels
- Direct Sales (Enterprise)
- Personalized pitches to major studios, Custom proposals for global brands, Strategic partnerships with content creators
- Content Monetization Solutions for Broadcasters, Brand Integration for Film & TV, Direct Partnership Program
- Partnership Sales
- Collaborations with ad tech platforms, Integrations with content management systems, Joint ventures with media agencies
- Ecosystem Partner Program, Content Creator Alliance, Agency Preferred Partner
- Account-Based Marketing (ABM)
- Targeted outreach to specific media companies, Customized solutions for CPG brands, Dedicated sales reps for key accounts
- Media Powerhouse Engagement, Brand Growth Accelerator, Studio Solutions Deep Dive
KERV.ai SWOT Analysis
Strengths
Patented in-content advertising technology
Strong relationships with major content owners
Ability to monetize existing content libraries without disruption
Weaknesses
High reliance on content producers for inventory
Potential perception as intrusive by some viewers
Scaling challenges with manual integration aspects
Opportunities
Growth of streaming services and CTV
Increased demand for non-disruptive advertising
Expansion into new international markets and content genres
Threats
Competition from traditional ad formats and new interactive solutions
Viewer fatigue with advertising
Regulatory changes regarding ad transparency
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