Top Marketing Strategies for Joon

Joon User Persona

Name:

Emily Jones

Age :

16

Gender :

Female

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

• Improve her social anxiety and feel more comfortable in social situations, particularly at school and with friends
• Manage her stress and anxiety related to schoolwork, exams, and future academic pressures
• Develop healthy coping mechanisms for dealing with difficult emotions and challenging situations

Frustrations

• Feeling overwhelmed by the pressure to fit in and succeed socially at school
• Difficulty concentrating on schoolwork due to anxiety and racing thoughts
• Struggling to communicate her feelings effectively to friends, family, and authority figures

Name:

Ethan Chen

Age :

20

Gender :

Male

Occupation :

College Student

Industry :

Education

Education :

Some College

Preferred platforms

GOALS

• Overcome his procrastination habits and improve his time management skills to succeed in college
• Reduce feelings of loneliness and isolation and build meaningful connections with peers
• Manage his anxiety around academic performance and future career prospects

Frustrations

• Feeling overwhelmed by the demands of college life, including coursework, social life, and finances
• Struggling to balance his academic responsibilities with his social life and personal interests
• Experiencing difficulty sleeping due to anxiety and racing thoughts about the future

Name:

Lisa Rodriguez

Age :

42

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Find effective ways to support her teenage daughter's emotional well-being and mental health
• Improve communication and strengthen her relationship with her daughter
• Gain a better understanding of the challenges and pressures faced by teenagers today

Frustrations

• Feeling overwhelmed by the responsibility of managing her daughter's mental health concerns
• Experiencing difficulty connecting with her daughter and understanding her perspective
• Feeling frustrated by the lack of available and accessible mental health resources for teenagers

Joon Geographic and Demographic Insights

Geographic Insights: Joon's primary market is the US, with a significant 90% user share. Other English-speaking countries with established telehealth adoption follow.

Demographic Insights: Joon's target audience skews towards females aged 18-34, reflecting higher engagement with mental health services in this demographic.

Joon Socio-economic Profile

Household and Income Insights: Joon's services appeal to a mix of household sizes, with a slight preference towards families of 3-4. The income distribution leans towards middle-income households.

Educational and Employment Insights: Joon's user base is heavily student-centric, aligning with their target demographic. This is further reflected in the high percentage of users with University or College-level education.

Joon Behavioral Insights

Interest-Based Insights: Joon's target audience shows strong engagement with digital platforms, reflecting interests in gaming, music, social media, streaming, and technology.

Technology and Social Media Usage: Joon's target users are highly active on social media, particularly YouTube, TikTok and Instagram. They predominantly use mobile devices, aligning with their digital native profile.

Joon Top Competitors