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Major Markets
Greece
Cyprus
GermanyKey Competitors
Select a competitor
Etsy
Hobby Lobby
Michaels
Top Marketing Channels
Etsy
- Social Media Marketing
- Examples: Instagram ads, Facebook sponsored posts, Pinterest idea pins
- Campaigns: Etsy Finds,Shop Small,Handmade Holidays
- Content Marketing
- Examples: Seller Handbook blog posts, trend reports, gift guides
- Campaigns: Etsy Journal,Crafting Community,Trend Spotting
- Email Marketing
- Examples: Personalized recommendations, promotional offers, seller newsletters
- Campaigns: Editor's Picks,Weekly Deals,Seller Success Tips
Top Sales Channels
- Online Marketplace
- Etsy.com, Etsy mobile app, integrated shop fronts
- Free Shipping Events,Cyber Week Sales,Etsy Gift Cards
- Affiliate Marketing
- Blogger collaborations, influencer partnerships, third-party product showcases
- Etsy Affiliate Program,Influencer Spotlight,Partner Promotions
- Paid Search/PPC
- Google Shopping ads, Etsy Ads, keyword bidding
- Promoted Listings,Keyword Campaigns,Seasonal Search Ads
Kepelymata SWOT Analysis
Strengths
Global reach
strong brand recognition
diverse product categories
support for independent creators
Weaknesses
High competition among sellers
transaction fees
platform dependence for sellers
Opportunities
Expansion into new product categories
further development of seller tools
growth in sustainable and ethical consumerism
Threats
Emergence of new online marketplaces
changes in shipping costs and regulations
economic downturn impacting discretionary spending
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