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Kepelymata Target Audience

User Segments

Age: 31

Gender: Male

Occupation: Strategy Consultant

Education: Master's Degree, Management Consulting

Age: 25

Gender: Female

Occupation: Startup Co-founder (Tech)

Education: Bachelor's Degree, Computer Science

Alex Rodriguez

Alex Rodriguez

Age: 31
Gender: Male
Occupation: Strategy Consultant
Education: Master's Degree, Management Consulting
Industry: Consulting
Channels: LinkedInXReddit

Goals

  • Build a strong professional network that opens doors to future opportunities
  • Successfully lead complex projects that drive significant client impact and recognition
  • Transition into a leadership role at a top-tier consulting firm or a high-growth startup.

Pain Points

  • Constant travel and long work hours leading to burnout
  • Difficulty in finding new and innovative solutions for entrenched client problems
  • Limited time for personal development and exploring new business ventures outside of work.

Kepelymata Geographic Distribution

Primarily targets Greek-speaking markets (Greece, Cyprus), with some reach in major European countries and the US.

Top Countries

Greece flag

Greece

70%
Cyprus flag

Cyprus

10%
Germany flag

Germany

5%
UK flag

UK

3%
USA flag

USA

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are mainly medium-income households, often families, seeking creative and budget-friendly solutions.

Employment Status

Income Distribution

Education Level

Kepelymata Behavior Analysis

Behavior Profile

Home decor
DIY projects
Crafts
Parenting
Gardening
Sustainable living
Family activities
Unique Handmade Items
Creative Inspiration
Family-Friendly Crafts
Home Personalization
Facebook
Instagram
YouTube
Android
Desktop
Engaging activities
Educational activities
Cohesive living spaces
Artistic styles

Device Breakdown

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