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The John F. Kennedy Center for the Performing Arts Target Audience

User Segments

Age: 58

Gender: Female

Occupation: Retired Financial Executive

Education: Master's Degree, Finance

Age: 52

Gender: Male

Occupation: Senior Partner at Law Firm

Education: Doctorate Degree, Law

Age: 48

Gender: Female

Occupation: Chief Medical Officer

Education: Professional Degree, Medicine

Eleanor Vance

Eleanor Vance

Age: 58
Gender: Female
Occupation: Retired Financial Executive
Education: Master's Degree, Finance
Industry: Finance
Channels: FacebookLinkedInYouTube

Goals

  • To stay culturally enriched by attending world-class performances regularly
  • To support the arts through philanthropic contributions and engage with like-minded individuals
  • To find high-quality, enriching experiences that can be shared with family.

Pain Points

  • Difficulty securing prime seats for highly anticipated shows
  • Navigating complex online ticketing systems
  • Lack of sufficient accessible parking or transportation options to cultural venues.

The John F. Kennedy Center for the Performing Arts Geographic Distribution

The Kennedy Center primarily serves the US market, particularly Washington D.C. and surrounding areas, with a small international tourist presence.

Top Countries

United States flag

United States

92.5%
Canada flag

Canada

2.5%
United Kingdom flag

United Kingdom

1.5%
Germany flag

Germany

1%
France flag

France

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are in 2-4 person households, predominantly with medium to high incomes, indicating disposable income for cultural pursuits.

Employment Status

Income Distribution

Education Level

The John F. Kennedy Center for the Performing Arts Behavior Analysis

Behavior Profile

Cultural Events
Performing Arts
Live Performances
Fine Dining
International Travel
Classical Literature
Current Affairs
Luxury Lifestyle
Arts Appreciation
Educational Programs
Online Ticketing
Social Media Engagement
Desktop Usage
YouTube
Facebook
LinkedIn
Instagram
Networking
Intellectual Stimulation
Exclusive Events

Device Breakdown

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