Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Zillow
Redfin
Realtor.com
Top Marketing Channels
Zillow
- Online Advertising
- Examples: Google Ads, social media ads, display network ads
- Campaigns: Zillow Premier Agent, Zillow Home Loans, Zillow 3D Home Tours
- Content Marketing
- Examples: Blog posts, market reports, home improvement guides
- Campaigns: Zillow Research, Zillow Porchlight, Zillow Home Guide
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Dream Homes Collection, Find Your Next Home, Zillow's A to Z of Real Estate
Top Sales Channels
- Online Platform Sales
- Property listings, 'Contact Agent' forms, 'Request a Tour' buttons
- Zillow Offers, Zillow Instant Offers, Zillow For Sale By Owner
- Agent Matching Services
- Premier Agent program, agent profiles, lead generation for agents
- Connect with a Local Agent, Find a Top Agent, Premier Agent Network
- Partnerships and Referrals
- Mortgage lenders, home service providers, real estate brokerages
- Zillow Home Loans Partnership, Zillow Certified Partner Program, Zillow Rental Manager
Juliewood Real Estate SWOT Analysis
Strengths
Dominant market share
strong brand recognition
extensive property database
comprehensive tools and data for consumers.
Weaknesses
Reliance on agent fees
sometimes inaccurate Zestimates
high competition for agent advertising
potential for disintermediation of agents.
Opportunities
Expansion into related services (mortgages
rentals
home services)
leveraging AI for personalized recommendations
global expansion.
Threats
New disruptive real estate tech companies
regulatory changes in real estate
housing market downturns
increasing privacy concerns.
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