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KB.pl is a Polish website offering information and resources related to construction, renovation, home design, gardening, and more. The platform provides articles, price comparisons, and calculators to help users make informed decisions about their home projects.
Company : KB.pl
Industry : ConstructionHome ImprovementReal Estate
KB.pl Key Value propositions
KB.pl Latest news
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KB.pl SWOT Analysis
Strengths
Comprehensive content on construction and home improvement.Provides practical tools like price comparisons and calculators.Targets a specific niche market in Poland.
Weaknesses
Website language limited to Polish, limiting international reach.Reliance on advertising revenue could impact content impartiality.Competition from established players in the Polish market.
Opportunities
Expand content to include emerging trends like smart homes and sustainable building.Develop a mobile application for increased accessibility and user engagement.Partner with local contractors and suppliers to offer exclusive deals and services.
Threats
Economic downturn impacting the construction and housing market in Poland.Changing user preferences towards mobile-first platforms and content consumption.Increased competition from international players entering the Polish market.
Top Marketing Strategies for KB.pl
KB.pl User Persona
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GOALS
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KB.pl Geographic and Demographic Insights
Geographic Insights: KB.pl's primary market is Poland, capturing a significant majority of its user base. However, there is a small international presence, particularly in neighboring European countries and the United States.
Poland
90%
Germany
3%
United Kingdom
2%
Czech Republic
1.5%
United States
1%
Demographic Insights: KB.pl's target audience skews slightly towards males and falls predominantly within the age range of 25-54, reflecting homeownership and renovation interest.
KB.pl Socio-economic Profile
Household and Income Insights: KB.pl's audience largely comprises households of 2-4 people with medium income levels, indicative of families and individuals undertaking home projects.
Educational and Employment Insights: The majority of KB.pl's users are employed full-time and hold at least a university or college degree, indicating a well-educated and financially stable user base.
KB.pl Behavioral Insights
Interest-Based Insights: Users are passionate about home-related topics, from decor and DIY to gardening and real estate, aligning with KB.pl's content focus.
Technology and Social Media Usage: KB.pl's audience is active on YouTube, Facebook, and Instagram, with a preference for desktop and Android devices for accessing content.
KB.pl Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Oferteo.pl | 40% | Construction, Home Renovation, Service Marketplace |
Dom.pl | 25.5% | Real Estate, Interior Design, Home Inspiration |
Budujemydom.pl | 15.5% | Construction Guides, Building Materials, Project Management |