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Josie Maran Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Pediatrician
Education: Doctor of Medicine
Age: 35
Gender: Female
Occupation: University Professor
Education: Ph.D. in Environmental Science
Age: 29
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree in Business Administration
Dr. Eleanor Vance
Age: 42
Gender: Female
Occupation: Pediatrician
Education: Doctor of Medicine
Industry: Healthcare
Channels: InstagramLinkedInYouTube
Goals
- To find skincare products that are safe, effective, and free from harmful chemicals for my sensitive skin
- To support brands that prioritize sustainability and ethical sourcing in their product development and supply chain
- To maintain a balanced lifestyle that incorporates self-care routines for overall well-being despite a demanding profession.
Pain Points
- Finding truly 'clean' beauty products amidst deceptive marketing claims and greenwashing
- Juggling a demanding career with personal health and wellness priorities, leaving little time for extensive research
- The high cost of effective, high-quality natural beauty products, making it difficult to maintain a consistent routine.
Josie Maran Geographic Distribution
The primary market for Josie Maran is overwhelmingly the United States, followed distantly by Canada, the UK, Australia, and Germany.
Top Countries
United States
90%
Canada
4%
United Kingdom
2%
Australia
1.5%
Germany
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in 2-4 person households, with a balanced distribution between medium and high income levels.
Employment Status
Income Distribution
Education Level
Josie Maran Behavior Analysis
Behavior Profile
Health-conscious
Environmentally Aware
Clean Beauty Values
Sustainable Living
Self-care Practices
Sensitive Skin Needs
Ingredient Scrutiny
Ethical Purchasing
Wellness Focus
Online Shopping
Social Media User
Instagram
YouTube
TikTok
Loyalty Program Participation
Subscription Service Use
Seeking Multi-purpose Products
Value Convenience
Desire Authentic Beauty
Avoids Harsh Chemicals
Device Breakdown
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