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Product Portfolio
Argan Moisture Plump Shampoo - Unscented
EveryBODY Wash Now! Moisture Mousse All-Over Cleanser - Berry Bliss
Whipped Argan Oil Body Butter Refill - Bohemian Fig
Josie Maran Key Value Propositions
Josie Maran offers high-quality, effective clean beauty products centered around 100% Pure Organic Argan Oil, ensuring 'Performance with a Conscience.' Their commitment to sustainability, ethical sourcing, and customer well-being provides a holistic beauty solution that aligns with consumer values.
Josie Maran Brand Positioning
Josie Maran is positioned as a leading clean luxury beauty brand, championing natural, organic Argan Oil-based products. They emphasize holistic well-being, sustainability, and ethical sourcing, catering to health-conscious consumers who value performance with a conscience.
Top Competitors
Beautycounter
Drunk Elephant
True Botanicals
Customer Sentiments
Customer sentiment is likely positive, driven by the brand's commitment to clean ingredients, sustainability, and ethical practices, resonating with their values. The loyalty programs and flexible subscription options also contribute to customer satisfaction and repeat purchases.
Actionable Insights
To strengthen brand positioning, Josie Maran should highlight new product innovations and their benefits more prominently, while maintaining its core clean beauty and sustainability message.
Products and Features
Argan Moisture Plump Shampoo - Unscented - Product Description
This product is an unscented shampoo designed to repair and strengthen damaged hair. It aims to deliver soft, shinier, and bouncier hair with weightless moisture. The formula includes Argan Milk microdroplets and Vitamin C, which are key ingredients for promoting healthy hair. It is specifically formulated to be ideal for all hair types.
Pros
- It repairs and strengthens damaged hair, leaving it soft, shinier, and bouncier
- The unscented formula is suitable for individuals with fragrance sensitivities or preferences
- Its formulation with Argan Milk microdroplets and Vitamin C provides beneficial nutrients for healthy hair.
Cons
- The description does not specify if it's sulfate-free, which can be a concern for some consumers
- There is no mention of its suitability for color-treated hair, which is a common query for shampoos
- The product's price point is unknown, which could be a deterrent for budget-conscious buyers.
Alternatives
- Competitors include brands like Moroccan oil, known for their argan oil-infused hair products, offering similar repair and shine benefits
- Pureology Hydrate Shampoo is an alternative for those seeking sulfate-free and color-safe options for moisture
- For unscented alternatives, brands like Vanicream or Free & Clear offer fragrance-free hair care solutions for sensitive scalps.
Company Updates
Latest Events at Josie Maran
Argan Oil & Natural Skincare and Cosmetics Products by Josie ...
Our Argan Oil-powered skin and body care is prized for its hydrating benefits for your healthiest and best skin yet. At Josie Maran, our natural and organic ...
View sourceBody Butter — Josie Maran – JOSIE MARAN
Your new signature scent is here: Golden Hour is warm, sensual, and best of all, irresistibly you. ... save you money, too. Win-win. ... Collection fragrance for ...
View sourceWe brought a little Cali to Canada ❤️☀️ Josie and the team ...
Jun 17, 2025 ... We brought a little Cali to Canada ❤️☀️ Josie and the team touched down to celebrate the launch of our new Body + Hair Fragrance Mists with a ...
View sourceNew Argan Oil-Powered Beauty — Josie Maran – JOSIE MARAN
Get that Clean California Glow with Josie's 100% pure, exclusive Argan Oil. Shop Now!
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