Find stats on top websites

Handshake Target Audience

User Segments

Age: 20

Gender: Female

Occupation: University Student (Junior)

Education: Associate Degree, General Studies (in progress)

Age: 22

Gender: Male

Occupation: Recent Graduate

Education: Bachelor's Degree, Computer Science

Age: 19

Gender: Female

Occupation: Part-time Retail Associate & Community College Student

Education: Associate Degree, Business Administration (in progress)

Maya Sharma

Maya Sharma

Age: 20
Gender: Female
Occupation: University Student (Junior)
Education: Associate Degree, General Studies (in progress)
Industry: Education
Channels: InstagramTikTokYouTube

Goals

  • Secure a paid summer internship in a technology company to gain practical experience and network with industry professionals
  • Develop new coding skills and complete a personal project to enhance her portfolio and stand out to potential employers
  • Build a strong professional network by connecting with alumni and attending virtual career events to learn about different career paths and opportunities.

Pain Points

  • Difficulty finding entry-level internships that do not require extensive prior experience, making it challenging to get started in her desired field
  • Overwhelmed by the sheer volume of career information and platforms, struggling to identify relevant opportunities and credible advice
  • Lack of clear guidance on how to effectively tailor her resume and cover letter for different job applications, leading to rejections.

Handshake Geographic Distribution

Handshake's primary market is the US, followed by the UK and Germany, with emerging presence in Canada and Australia, reflecting its global expansion.

Top Countries

United States flag

United States

80%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

5%
Canada flag

Canada

2%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be from medium to high-income households, often living in 2-4 person households, reflecting student and early career stages.

Employment Status

Income Distribution

Education Level

Handshake Behavior Analysis

Behavior Profile

Online Learning
Professional Networking
Career Development
Social Media Trends
Technology Adoption
Virtual Events
Personalized Recommendations
Direct Messaging
Mobile App Usage
Content Consumption
Job Searching
Profile Management
Event Participation
Interactions
User Generated Content
AI/Machine Learning
Privacy Settings
Filtering Capabilities
Engagement
Communication

Device Breakdown

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth