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Handshake Target Audience

Handshake's target audience is twofold: students and recent graduates seeking jobs and internships, and employers looking to hire this demographic. For students, Handshake offers a platform to connect with potential employers, explore career paths, and find job opportunities. For employers, it provides access to a vast network of qualified candidates from various universities and colleges.

User Segments

Handshake Geographic Distribution

Handshake's primary market is the US, followed by emerging markets like India, indicating a global user base.

Top Countries

United States flag

United States

60%
India flag

India

15%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Handshake users typically belong to smaller households with mixed income levels, representing a diverse user base.

Employment Status

Income Distribution

Education Level

Handshake Behavior Analysis

Behavior Profile

Device Breakdown

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