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Handshake Top Products
Brand Positioning
Handshake is positioned as the leading career platform for Gen Z, democratizing access to early career opportunities by connecting students, employers, and career centers through a comprehensive, personalized, and equitable network.
Customer Sentiments
Customer sentiment appears highly positive due to the platform's ability to address specific needs of students (personalized job discovery), employers (efficient talent acquisition), and career centers (streamlined support). The focus on Gen Z and accessibility resonates well with its diverse user base.
Handshake Key Value Propositions
Handshake's key value proposition is connecting early career talent (Gen Z) with employers and educational institutions, providing personalized job discovery for students and streamlined talent acquisition for companies. It acts as a comprehensive ecosystem that bridges the gap between academia and professional life, fostering career readiness and equitable access to opportunities.
Handshake SWOT Analysis
Strengths
Strong university partnerships, including top institutions.
Comprehensive platform for students, employers, career centers.
Focus on Gen Z talent and early career opportunities.
Weaknesses
Potential over-reliance on university partnerships for student access.
Competition from established job boards and professional networks.
Employer premium service model may limit smaller businesses.
Opportunities
Expand global reach beyond current offices.
Enhance AI/ML features for more personalized matches.
Develop new services for alumni career transitions.
Threats
Increased competition from new niche career platforms.
Changes in university career service models.
Economic downturns impacting hiring of early career talent.
Market Growth Stage
Pace of Market Growth
Handshake Target Audience
Geographic Insights
Handshake's primary market is the US, followed by the UK and Germany, with emerging presence in Canada and Australia, reflecting its global expansion.
Top Countries
United States
80% market share
United Kingdom
10% market share
Germany
5% market share
Canada
2% market share
Australia
1% market share
Handshake Audience Segments
Undergraduate Career Seekers
18-24 years
Male • Female
Global
Recent Graduate Professionals
22-28 years
Male • Female
Global
Corporate Talent Acquisition Managers
25-65 years
Male • Female
Global
University Career Services Directors
25-65 years
Male • Female
Global
Small Business Owners/Hiring Managers
25-65 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Handshake
Personalized User Onboarding
Tailor the onboarding experience for students, employers, and career centers, highlighting features most relevant to their specific needs and goals on the platform. This enhances user engagement, drives feature adoption, and improves overall satisfaction, leading to higher retention rates for each user group.
Learn moreProduct Benefit Reinforcement in Onboarding
Continuously highlight the unique benefits Handshake offers to each user segment (students, employers, career centers) throughout the onboarding process. Emphasizing how Handshake solves their key pain points and helps them achieve their objectives will significantly increase user activation and long-term value perception.
Learn moreOptimized Product Bundling
Create strategic product bundles for employers, combining features that offer synergistic value, such as employer branding tools with enhanced candidate filtering. This approach can increase average revenue per employer by encouraging upgrades to more comprehensive service packages that address multiple recruiting needs.
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