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Handshake

Handshake is a career platform that connects students, colleges and universities, and employers. It provides a space for students to find jobs and internships, network with professionals, and research potential career paths. Employers can use Handshake to recruit early-career talent, build their brand on campuses, and manage their recruiting process more efficiently.

Company : Handshake

Industry : Human Resources TechnologyRecruitmentCampus Hiring

Major Markets

United States flagUnited States
India flagIndia
United Kingdom flagUnited Kingdom

Key Competitors

LinkedIn
Indeed
Handshake

Handshake Key Value propositions

Early Talent Recruitment
Campus Engagement
Candidate Discovery
Employer Branding

Handshake SWOT Analysis

Strengths

Large network of students and employersStrong brand recognition among universitiesUser-friendly platform and data analytics

Weaknesses

Reliance on early-career talent marketPricing model may not be suitable for all employersCompetition from established platforms

Opportunities

Expand to international marketsDevelop niche features for specific industriesPartnerships with educational institutions

Threats

Economic downturn impacting hiringIncreasing competition in the HR tech spaceChanging landscape of work and education

Top Marketing Strategies for Handshake

Expand Employer Network

Increase the number of employers using Handshake by targeting specific industries and offering incentives for early adoption. This will lead to more job opportunities for students and increase Handshake's revenue.

Enhance Student Engagement

Improve student engagement by adding features that promote networking, career development resources, and personalized career recommendations. This will increase student user base and make Handshake more valuable to employers.

Leverage Data and Analytics

Provide employers with in-depth data and analytics on student demographics, career interests, and hiring trends. This will empower employers to make data-driven decisions and increase the effectiveness of their recruiting efforts on Handshake.

Apply these strategies to your business with just one-click at Waxwing.ai

Handshake User Persona

Handshake Geographic and Demographic Insights

Geographic Insights: Handshake's primary market is the US, followed by emerging markets like India, indicating a global user base.

Top Countries

  • United States flag

    United States

    60%

  • India flag

    India

    15%

  • United Kingdom flag

    United Kingdom

    8%

  • Canada flag

    Canada

    5%

  • Germany flag

    Germany

    3%

Demographic Insights: Handshake's target users are primarily 18-34, with a slight female preference, reflecting its focus on early career individuals.

Age Distribution

Gender Distribution

Handshake Socio-economic Profile

Household and Income Insights: Handshake users typically belong to smaller households with mixed income levels, representing a diverse user base.

Educational and Employment Insights: Majority of Handshake users are students actively seeking employment and enrolled in university or college, aligning with its core focus.

Households Size

Income Distribution

Education Level

Employment Status

Handshake Behavioral Insights

Interest-Based Insights: Handshake users are interested in technology, business news, recruitment trends, higher education, and professional development, reflecting a career-oriented audience.

Technology and Social Media Usage: Handshake users prefer LinkedIn, showcasing professional networking focus. They primarily use desktops, suggesting work or job seeking context.

Interests

TechnologyBusiness NewsRecruitment TrendsHigher EducationProfessional DevelopmentDigital MarketingSocial Media

Device Breakdown

Social Media Usage

Handshake Top Competitors

Competitor
Estimated market share
Top domains
LinkedIn60%Professional Networking, Job Search, Recruitment
Indeed25%Job Search, Recruitment, Company Reviews
Handshake15%Early Career Recruitment, Campus Hiring, Employer Branding

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