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Executive Summary
Handshake is a career platform that connects students, colleges and universities, and employers. It provides a space for students to find jobs and internships, network with professionals, and research potential career paths. Employers can use Handshake to recruit early-career talent, build their brand on campuses, and manage their recruiting process more efficiently.
Industries
Handshake Top Products
Brand Positioning
Customer Sentiments
Handshake Key Value Propositions
Handshake SWOT Analysis
Strengths
Large network of students and employers
Strong brand recognition among universities
User-friendly platform and data analytics
Weaknesses
Reliance on early-career talent market
Pricing model may not be suitable for all employers
Competition from established platforms
Opportunities
Expand to international markets
Develop niche features for specific industries
Partnerships with educational institutions
Threats
Economic downturn impacting hiring
Increasing competition in the HR tech space
Changing landscape of work and education
Handshake operates in the HR technology (HR Tech) industry, specifically within the niche of early career recruitment and campus hiring. Their platform serves as a bridge between students transitioning into the workforce and employers seeking to attract and hire them.
Market Growth Stage
Pace of Market Growth
Handshake Target Audience
Geographic Insights
Handshake's primary market is the US, followed by emerging markets like India, indicating a global user base.
Top Countries
United States
60% market share
India
15% market share
United Kingdom
8% market share
Canada
5% market share
Germany
3% market share
Handshake Audience Segments
Handshake's target audience is twofold: students and recent graduates seeking jobs and internships, and employers looking to hire this demographic. For students, Handshake offers a platform to connect with potential employers, explore career paths, and find job opportunities. For employers, it provides access to a vast network of qualified candidates from various universities and colleges.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Handshake
Expand Employer Network
Increase the number of employers using Handshake by targeting specific industries and offering incentives for early adoption. This will lead to more job opportunities for students and increase Handshake's revenue.
Learn moreEnhance Student Engagement
Improve student engagement by adding features that promote networking, career development resources, and personalized career recommendations. This will increase student user base and make Handshake more valuable to employers.
Learn moreLeverage Data and Analytics
Provide employers with in-depth data and analytics on student demographics, career interests, and hiring trends. This will empower employers to make data-driven decisions and increase the effectiveness of their recruiting efforts on Handshake.
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