Top Marketing Strategies for Handshake

Handshake User Persona

Name:

Sarah Jones

Age :

28

Gender :

Female

Occupation :

Campus Recruiter

Industry :

Technology

Education :

Masters, Human Resources Management

Preferred platforms

GOALS

• Streamline the candidate sourcing process to reduce time spent on manual searches and screening
• Increase the number of qualified candidates from diverse backgrounds for our internship and entry-level roles
• Improve employer branding on campus to attract top talent in a competitive market

Frustrations

• Reaching the right student demographic with job postings and struggling to stand out from competitors
• Dealing with a large volume of applications and manually screening for suitable candidates
• Encountering difficulty in measuring the return on investment of campus recruiting efforts

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

HR Director

Industry :

Financial Services

Education :

MBA, Business Administration

Preferred platforms

GOALS

• Improve the efficiency of the company's overall recruitment process, particularly for entry-level positions
• Enhance the company's employer brand on campuses to attract high-potential graduates
• Leverage data and analytics to make better hiring decisions and track key recruitment metrics

Frustrations

• Attracting top talent in a highly competitive job market, especially for specialized roles
• Managing relationships with multiple universities and colleges can be time-consuming
• Ensuring a positive candidate experience throughout the hiring process, from application to onboarding

Name:

Emily Chen

Age :

22

Gender :

Female

Occupation :

Recent Graduate

Industry :

Technology

Education :

Bachelors, Computer Science

Preferred platforms

GOALS

• Secure a challenging and rewarding entry-level software engineering role in a reputable tech company
• Expand my professional network and connect with potential mentors in my field
• Gain practical experience and develop my skills through internships or entry-level positions

Frustrations

• Feeling overwhelmed by the sheer number of job postings and struggling to stand out from other applicants
• Finding it difficult to tailor my resume and cover letter to each job description effectively
• Lacking the work experience often required for entry-level roles in my field

Handshake Geographic and Demographic Insights

Geographic Insights: Handshake's primary market is the US, followed by emerging markets like India, indicating a global user base.

Demographic Insights: Handshake's target users are primarily 18-34, with a slight female preference, reflecting its focus on early career individuals.

Handshake Socio-economic Profile

Household and Income Insights: Handshake users typically belong to smaller households with mixed income levels, representing a diverse user base.

Educational and Employment Insights: Majority of Handshake users are students actively seeking employment and enrolled in university or college, aligning with its core focus.

Handshake Behavioral Insights

Interest-Based Insights: Handshake users are interested in technology, business news, recruitment trends, higher education, and professional development, reflecting a career-oriented audience.

Technology and Social Media Usage: Handshake users prefer LinkedIn, showcasing professional networking focus. They primarily use desktops, suggesting work or job seeking context.

Handshake Top Competitors