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JMI Sports is a leading media rights and venue development company specializing in transformative partnerships within the sports and entertainment industries. They offer a comprehensive suite of services including multimedia rights management, brand partnerships, facility development, and property sales representation. Their client roster includes prominent universities, professional sports teams, and major sporting events, all seeking to enhance their brand presence, maximize revenue generation, and achieve their strategic objectives.
Company : JMI Sports
Industry : Sports ManagementVenue DevelopmentMedia Rights
JMI Sports Key Value propositions
JMI Sports Latest news
JMI Sports | A Leading Media Rights and Development Company
We will ensure your plan is executed on time and on budget, while maximizing the economic potential of your institution. Get started. Contact. info@jmisports.
Penn Relays Partnerships - Penn Relays
Nov 26, 2019 ... ... important annual sporting events in both Philadelphia and the track & field world. ... [email protected] · [email protected] · n.
University of Utah Athletics, JMI Sports Announce a Decade-Long ...
May 1, 2024 ... “This is an important partnership for the University of Utah as we enter into a new era in our athletics history,” said Utah Director of ...
JMI Sports | LinkedIn
http://www.jmisports.com. External link for JMI Sports. Industry: Spectator ... Big News The Utes have joined the JMI Sports team! We are thrilled to ...
JMI Sports SWOT Analysis
Strengths
Strong industry relationshipsProven track record of successClient-centric approach
Weaknesses
Potential limitations in geographic reachDependence on key partnershipsCompetition from established players
Opportunities
Expansion into emerging sports marketsLeveraging technology for enhanced fan engagementStrategic acquisitions for growth
Threats
Economic downturn impacting sports spendingShifts in media consumption habitsIncreasing competition from agencies
Top Marketing Strategies for JMI Sports
Content Marketing and Thought Leadership
Create valuable content that positions JMI Sports as a thought leader in the sports and entertainment industry, attracting potential clients and showcasing their expertise. This strategy will build trust and credibility, leading to more inbound leads and opportunities.
Strategic Partnerships and Co-Marketing
Collaborate with complementary businesses in the sports and entertainment ecosystem, offering joint marketing campaigns and cross-promotional opportunities. This strategy will expand JMI's reach and tap into new customer segments, driving revenue growth and brand awareness.
JMI Sports User Persona
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JMI Sports Geographic and Demographic Insights
Geographic Insights: JMI Sports primarily operates in North America with a dominant market share in the US, followed by Canada. They have a limited but growing presence in Europe and Australia.
Top Countries
United States
90%
Canada
3%
United Kingdom
2%
Germany
1.5%
Australia
1%
Demographic Insights: JMI Sports' target audience consists of professionals aged 35-54, predominantly male, reflecting leadership roles in sports organizations.
Age Distribution
Gender Distribution
JMI Sports Socio-economic Profile
Household and Income Insights: JMI Sports' target audience typically falls within the medium to high income brackets and are likely part of households with 3-4 members.
Educational and Employment Insights: JMI Sports' target audience comprises highly educated professionals, primarily employed full-time, holding leadership roles in the sports industry.
Households Size
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Education Level
Employment Status
JMI Sports Behavioral Insights
Interest-Based Insights: Target audience shows interest in areas such as sports management, revenue generation through partnerships and facility development, and overall event management in both collegiate and professional sports.
Technology and Social Media Usage: JMI Sports' target audience are highly active on professional platforms such as LinkedIn and use a mix of desktop and mobile devices.
Interests
Device Breakdown
Social Media Usage
JMI Sports Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Learfield IMG College | 45% | College Athletics, Media Rights, Sponsorship Sales |
| Endeavor | 30% | Sports Representation, Entertainment, Marketing |
| Oak View Group | 15% | Venue Management, Live Events, Hospitality |
