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JMI Sports Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Associate Athletic Director for External Affairs
Education: Doctorate Degree, Sports Administration
Age: 55
Gender: Male
Occupation: Vice President for Finance and Administration (Athletics)
Education: Master's Degree, Business Administration
Age: 42
Gender: Female
Occupation: Director of Campus Marketing & Partnerships
Education: Master's Degree, Marketing Management
Dr. Sarah Chen
Goals
- Increase multimedia rights revenue by 20% over the next two years to fund new athletic programs and scholarships
- Enhance the university's athletic brand visibility and appeal to top recruits and donors through strategic marketing initiatives
- Secure new corporate partnerships that align with the university's values and provide significant financial contributions.
Pain Points
- Navigating complex university bureaucracy and internal politics to approve new marketing initiatives
- Finding and retaining qualified staff who understand both sports marketing and academic regulations
- Demonstrating clear ROI to university leadership for all external affairs investments amidst tight budget constraints.
JMI Sports Geographic Distribution
JMI Sports primarily targets the U.S. market, serving major sports and entertainment organizations nationally with minor international outreach.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
High-income professionals, often with families (3-4 members), are the primary audience for JMI Sports' services.
Employment Status
Income Distribution
Education Level
JMI Sports Behavior Analysis
Behavior Profile
Device Breakdown
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