InVision : Market and Competitor Analysis

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InVision provides a visual collaboration platform called Freehand, aimed at improving team productivity and streamlining workflows across various departments. Their platform offers a suite of features including digital whiteboarding, real-time collaboration, integrations with popular tools, and pre-built templates for different use cases. InVision emphasizes its ability to facilitate agile processes, product management, engineering tasks, UX/UI design, and marketing initiatives.

Company : InVision

Industry : TechnologyDesign SoftwareProject Management

Major Markets

United States

India

United Kingdom

Key Competitors

Figma

Adobe XD

Sketch

InVision Key Value propositions

Collaboration

Workflow Efficiency

Real-time Design

Integrations

InVision Latest news

InVision: Collaborate better

Evolve your team's collaborative intelligence today. ... InVisionApp, Inc. Inside InVision. About InVision · News ...

InVision design collaboration services shutdown | Inside Design Blog

Jan 4, 2024 ... CEO, InVisionApp, Inc. Twitter Logo. by Michael Shenkman. Michael Shenkman is the CEO of InVision. See the latest insights from InVision. Free ...

Principles of design | InVision

InVisionApp, Inc. Freehand · Prototype · Company; Resources.

About us | InVision

InVisionApp, Inc. Inside InVision. About InVision · News · Brand assets. Compare ... important to the proper functioning of a site. To improve your experience, we ...

InVision SWOT Analysis

Strengths

Strong brand recognition in design community.Intuitive and user-friendly platform.Wide range of integrations with popular tools.

Weaknesses

Pricing can be prohibitive for small businesses or freelancers.Reliance on a subscription-based model.Limited offline functionality.

Opportunities

Expand into new markets, such as education or non-profits.Develop AI-powered features to further enhance collaboration.Offer more tailored solutions for specific industries.

Threats

Intense competition from established players like Adobe and Figma.Rapid evolution of design tools and technologies.Economic downturn impacting software spending.

Top Marketing Strategies for InVision

Content Marketing and Thought Leadership

InVision can establish itself as a thought leader in the design and collaboration space through blog posts, webinars, and case studies showcasing successful implementations of Freehand. This strategy will attract a wider audience and position InVision as a trusted source of knowledge and innovation.

Strategic Partnerships and Integrations

Collaborating with complementary software providers and integrating with popular tools like Figma, Adobe XD, and Slack will expand InVision's reach and make Freehand more accessible to a larger user base. These partnerships will enhance the platform's functionality and appeal to a broader spectrum of users.

Free Trial and Freemium Model

Offering a free trial or a freemium model for Freehand will allow potential customers to experience the platform's value firsthand. This strategy will encourage users to try the product and convert them to paying subscribers by demonstrating its benefits in a risk-free environment.

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InVision User Persona

Name:

Emily Jones

Age :

32

Gender :

Female

Occupation :

Senior UX/UI Designer

Industry :

Software Development

Education :

Master's Degree, Human-Computer Interaction

Preferred platforms

GOALS

Lead the redesign of the company's flagship mobile app to improve user engagement and satisfaction
Advocate for user-centered design principles within the company and ensure all product decisions are aligned with user needs
Stay updated on the latest UX/UI trends and best practices to continuously improve her skills and knowledge.

Frustrations

Dealing with inconsistent feedback from stakeholders who don't fully understand the design process
Struggling to keep up with the rapidly evolving design landscape and new tools
Lack of dedicated resources for user research and testing, leading to design decisions based on assumptions.

Name:

Daniel Kim

Age :

28

Gender :

Male

Occupation :

Product Manager

Industry :

Technology Startup

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Successfully launch a new product feature that aligns with the company's overall product strategy and meets user needs
Improve cross-functional collaboration between the product, design, and engineering teams to streamline the product development lifecycle
Conduct thorough market research and competitive analysis to inform product roadmap and strategy decisions.

Frustrations

Misaligned priorities between different departments leading to delays and miscommunication
Difficulty in securing buy-in from stakeholders for new product ideas and initiatives
Lack of a streamlined process for collecting and analyzing user feedback, leading to uncertainty about product direction.

Name:

Sophia Garcia

Age :

25

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Digital Marketing Agency

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Develop engaging and visually appealing marketing materials that effectively communicate the value proposition of their clients' products
Leverage social media platforms to reach target audiences, generate leads, and drive conversions
Collaborate effectively with design teams to ensure brand consistency and visually appealing marketing assets.

Frustrations

Struggling to effectively collaborate with remote design teams due to time zone differences and communication barriers
Lack of a centralized platform for sharing design assets and feedback, leading to version control issues and wasted time
Difficulty in keeping up with the latest design trends and tools to create fresh and engaging marketing materials.

InVision Geographic and Demographic Insights

Geographic Insights: InVision's primary market is the US, followed by emerging markets like India, indicating a global user base concentrated in tech-forward regions.

Top Countries

United States
45%
India
15%
United Kingdom
10%
Canada
8%
Germany
7%

Demographic Insights: InVision's user base skews slightly male and is heavily concentrated in the 25-34 age group, reflecting its appeal to millennial professionals.

Age Distribution

Gender Distribution

InVision Socio-economic Profile

Household and Income Insights: InVision users are typically part of households of 2-4 people with medium income levels, aligning with their professional profiles.

Educational and Employment Insights: The majority of users are highly educated, with a large portion employed full-time, emphasizing its use by skilled professionals.

Households Size

Income Distribution

Education Level

Employment Status

InVision Behavioral Insights

Interest-Based Insights: InVision users show strong interests in design, technology, and related fields, highlighting its focus on digital product development.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn, YouTube, and desktop devices, aligning with its focus on B2B and collaborative workflows.

Interests

technologydesignuser experienceproduct managementstartupssoftware developmentmarketing

Device Breakdown

Social Media Usage

InVision Top Competitors

Competitor	Estimated market share	Top domains
Figma	35.2%	Design, Collaboration, Prototyping
Adobe XD	30.5%	Design, Prototyping, Adobe Suite Integration
Sketch	15.3%	UI Design, MacOS Ecosystem, Plugin Ecosystem

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