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Miro Target Audience

User Segments

Age: 24

Gender: Male

Occupation: Freelance Graphic Designer

Education: Bachelor's Degree

Age: 21

Gender: Female

Occupation: University Student & Part-time Startup Intern

Education: Associate Degree

Age: 27

Gender: Male

Occupation: Self-Employed Digital Marketer

Education: Bachelor's Degree

Alex Chen

Alex Chen

Age: 24
Gender: Male
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree
Industry: Creative Services
Channels: InstagramYouTubeLinkedIn

Goals

  • Efficiently brainstorm and conceptualize new design projects
  • Streamline client collaboration and feedback processes
  • Showcase portfolio work effectively to attract new clients.

Pain Points

  • Lack of intuitive tools for visual brainstorming and mood boarding
  • Difficulty in managing multiple client projects and revisions
  • Finding consistent and well-paying freelance opportunities.

Miro Geographic Distribution

Miro has a strong presence in English-speaking markets, particularly the US and UK, with significant adoption in European countries like Germany.

Top Countries

United States flag

United States

35%
United Kingdom flag

United Kingdom

15%
Germany flag

Germany

8%
Canada flag

Canada

6%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 3-4 person households, suggesting established professionals. Income levels are skewed towards medium to high, reflecting professional roles.

Employment Status

Income Distribution

Education Level

Miro Behavior Analysis

Behavior Profile

Collaboration
Innovation
Visual
Brainstorming
Planning
Project Management
AI
Efficiency
Communication
Problem-solving
Learning
Productivity
Digital Tools
Integrations
Design Thinking
Agile
Desktop-centric
LinkedIn
YouTube
Continuous Improvement

Device Breakdown

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