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In Good Taste is an online wine retailer that specializes in curated tasting flights and wine gifts. They offer a variety of wines, including a "Wine Advent Calendar" and a "Dozen Rosés" package. They also provide educational content about wine through their "Wine 101" section.
Company : In Good Taste
Industry : E-commerceWine RetailGifting
In Good Taste Key Value propositions
In Good Taste Latest news
10 Things You Should Know About Wine – In Good Taste
You do not have to spend $200 to enjoy a nice bottle of wine. Three main factors to consider when looking into the price of wine are its vintage, oak, and ...
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You don't have to make a trade-off between tastes good and good for you. Our chips are crafted using real ingredients you can actually pronounce, ...
Guide to Wine & Cheese Pairing – In Good Taste
The good news is that all of these differences ... The honeyed sweetness compliments perfectly, notes of lemon curd, meringue, apricot preserve, top this salty ...
In Good Taste Wines | LinkedIn
Well, fast forward to today, and virtual tastings have undergone a major glow-up. ... https://lnkd.in/gXwY-JwE #wine In Good Taste Wines ... View all updates, news, ...
In Good Taste SWOT Analysis
Strengths
Curated wine flightsFocus on giftingEducational content
Weaknesses
Limited online presenceReliance on smaller bottle formatsDependence on third-party delivery
Opportunities
Expand product rangePartnerships with influencersSubscription-based model
Threats
Competition from established retailersEconomic downturn impacting spendingChanging consumer preferences
Top Marketing Strategies for In Good Taste
Value-Based Pricing Implementation
By implementing value-based pricing, In Good Taste can position its curated tasting flights and wine gifts as premium experiences, justifying higher prices while appealing to the target audience's appreciation for quality and unique offerings. This strategy will attract discerning customers willing to pay for curated experiences and high-quality wine.
Interactive Exit-Intent Quiz
An interactive exit-intent quiz can capture the attention of website visitors about to leave and engage them in a fun way by testing their wine knowledge or preferences. This can lead to valuable data collection, increased engagement, and ultimately, more leads and conversions for In Good Taste.
Personalized User Onboarding
By implementing a personalized user onboarding process, In Good Taste can guide new customers through their website and introduce them to its curated selections and educational content. This will improve the customer experience, foster brand loyalty, and encourage repeat purchases.
In Good Taste User Persona
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In Good Taste Geographic and Demographic Insights
Geographic Insights: In Good Taste sees majority of its market share in US and Canada, followed by UK, Australia and Germany with equal percentages.
Top Countries
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: The target demographic leans towards females aged 25-44. There's also a notable interest from men, particularly in the 35-54 age group.
Age Distribution
Gender Distribution
In Good Taste Socio-economic Profile
Household and Income Insights: The target audience typically falls within the middle-income bracket with an average household size of 2-4 individuals.
Educational and Employment Insights: The majority of the target users are employed full-time and possess a university or college degree.
Households Size
Income Distribution
Education Level
Employment Status
In Good Taste Behavioral Insights
Interest-Based Insights: Target audience enjoys culinary experiences, exploring food, travel, and beverages like wine, craft beer, and cocktails.
Technology and Social Media Usage: Users are active on visual platforms like Instagram and YouTube, prefer mobile devices, with a significant portion using Facebook and Instagram.
Interests
Device Breakdown
Social Media Usage
In Good Taste Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Winc | 40% | Wine Subscription, Personalized Recommendations, Direct-to-consumer |
| Firstleaf | 30% | Wine Subscription, Curated by Experts, Money-back Guarantee |
| Vinebox | 20% | Wine Tasting Flights, Seasonal Selections, Gift-Focused |
