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In Good Taste Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Marketing Director
Education: Master's Degree
Age: 48
Gender: Male
Occupation: Senior Financial Analyst
Education: Master's Degree
Age: 35
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree
Evelyn Chen
Goals
- To find unique and sophisticated gifts that leave a lasting impression on recipients
- To efficiently manage a busy professional and personal life while still making time for thoughtful gestures
- To discover new experiences and quality products that align with her refined taste and values.
Pain Points
- Lack of time to research and source truly distinctive gifts for various occasions
- The challenge of finding gifts that are both practical and memorable for a diverse group of recipients
- Dealing with unreliable shipping or poor presentation of online gift purchases.
In Good Taste Geographic Distribution
The business primarily targets the US market, excluding certain states due to shipping restrictions. Global expansion is minimal, with very small presence in Canada, UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often solo (25%) or couples (35%) with medium to high incomes (45% each), valuing quality over quantity for their wine consumption.
Employment Status
Income Distribution
Education Level
In Good Taste Behavior Analysis
Behavior Profile
Device Breakdown
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