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The target audience is wine enthusiasts, gift-givers, and those looking for curated wine experiences. They appreciate convenience and value curated selections. They are active on social media and interested in learning more about wine.
In Good Taste sees majority of its market share in US and Canada, followed by UK, Australia and Germany with equal percentages.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience typically falls within the middle-income bracket with an average household size of 2-4 individuals.
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