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In Good Taste Target Audience

The target audience is wine enthusiasts, gift-givers, and those looking for curated wine experiences. They appreciate convenience and value curated selections. They are active on social media and interested in learning more about wine.

User Segments

In Good Taste Geographic Distribution

In Good Taste sees majority of its market share in US and Canada, followed by UK, Australia and Germany with equal percentages.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience typically falls within the middle-income bracket with an average household size of 2-4 individuals.

Employment Status

Income Distribution

Education Level

In Good Taste Behavior Analysis

Behavior Profile

Device Breakdown

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