Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Blizzard Entertainment
Riot Games
Top Marketing Channels
Blizzard Entertainment
- Social Media
- Examples: Twitter, Facebook, Instagram
- Campaigns: Overwatch 2 Launch Campaign, World of Warcraft: Dragonflight Reveal, Diablo IV Quarterly Updates
- Video Content
- Examples: YouTube channels, Twitch streams, Cinematic trailers
- Campaigns: BlizzCon Opening Ceremony, World of Warcraft 'Legion' Cinematic, Diablo IV 'By Three They Come' Trailer
- Influencer Marketing
- Examples: Partnerships with popular streamers, Collaborations with gaming content creators, Sponsored esports events
- Campaigns: Twitch Drops for Diablo IV Beta, Overwatch League Sponsorships, WoW Classic Creator Summit
Top Sales Channels
- Digital Distribution Platform
- Battle.net Launcher, In-game stores, Official Blizzard website
- Seasonal Game Sales, Pre-order Bonuses for Expansions, Digital Deluxe Edition Upgrades
- Third-Party Retailers (Digital Codes)
- Amazon, Green Man Gaming, Humble Bundle
- Game Key Discounts, Bundle Deals, Promotional Giveaways
- Merchandise & Collectibles
- Blizzard Gear Store, Fanatics, ThinkGeek
- New Merch Launches (e.g., Diablo IV statues), Holiday Sales, BlizzCon Exclusive Items
InfiniGods SWOT Analysis
Strengths
Strong established IPs (World of Warcraft
Diablo
Overwatch)
Large loyal player base
Robust esports ecosystem.
Weaknesses
Recent negative publicity and internal culture issues
Slow content release cycles for some titles
Reliance on a few core franchises.
Opportunities
Expansion into mobile gaming
Revitalizing older IPs
Growing esports audience and potential for new leagues.
Threats
Intense competition from new game studios
Player fatigue with existing titles
Reputational damage impacting player trust.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
