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Imgur Target Audience

User Segments

Age: 18

Gender: Male

Occupation: Student

Education: High School

Age: 20

Gender: Female

Occupation: Part-Time

Education: Associate Degree

Age: 22

Gender: Female

Occupation: Student

Education: Bachelor's Degree

Meme Maestro Mike

Meme Maestro Mike

Age: 18
Gender: Male
Occupation: Student
Education: High School
Industry: Education
Channels: RedditTikTokYouTube

Goals

  • Discover new viral memes and share them with friends to gain social recognition
  • Stay updated on the latest pop culture trends and online humor
  • Find entertaining visual content that is easy to consume and share.

Pain Points

  • Missing out on trending memes or being late to a joke
  • Encountering slow loading times or technical glitches when browsing content
  • Having to sift through irrelevant content to find what he's looking for.

Imgur Geographic Distribution

Imgur's user base is predominantly North American, with significant presence in the US and Canada, followed by key Anglosphere and European markets.

Top Countries

United States flag

United States

40.5%
Canada flag

Canada

10.2%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

6.5%
Germany flag

Germany

4.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Imgur users are mostly in 1-4 person households, with a strong presence in the medium income bracket.

Employment Status

Income Distribution

Education Level

Imgur Behavior Analysis

Behavior Profile

Online Entertainment
Visual Content Consumption
Social Media Engagement
Pop Culture
Humor
User-Generated Content
Content Discovery
Community Interaction
Gaming
Current Events
Technology Trends
DIY Projects
Mobile Browsing
Desktop Usage
Image Sharing
GIFs
Quick Consumption
Inspiration Seeking
Content Creation
Viral Content Interest

Device Breakdown

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