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Illuvium is a decentralized gaming studio developing an interoperable blockchain game (IBG) universe. Their flagship product, Illuvium, is a graphically-rich sci-fi adventure game with auto-battler elements and NFT integration, allowing players to truly own their in-game assets. They aim to create an immersive and rewarding gaming experience while leveraging blockchain technology for transparency, security, and player empowerment.
Company : Illuvium
Industry : Blockchain GamingNFTsMetaverse
Illuvium Key Value propositions
Illuvium Latest news
Illuvium
Illuvium, the world's first IBG (Interoperable Blockchain Game) is an upcoming open-world exploration, NFT creature collector and autobattler game built on ...
Illuvinati Governance Proposals
Proposals. New proposal. avatar. Illuvium Main Council. by. 0xEdB9 ... A marketing campaign like the airdrop event can be an important tool to attract new ...
News | Illuvium: Airdrop Season Details - Illuvium
Apr 14, 2024 ... ... https://illuvium.io/news/openbeta-testnet-airdrop-points-explained. Airdrop #2 - 180,000 ILV. Open Beta (Mainnet): This is when we transition ...
Illuvium.io | LinkedIn
Illuvium.io. Computer Games. Sydney, New South Wales 12,938 followers. Fight for ETH. Illuvium games are built on the Ethereum blockchain ...
Illuvium SWOT Analysis
Strengths
High-quality graphics and gameplay.Experienced team with a strong track record.Strong community and brand recognition.
Weaknesses
Dependence on the volatile cryptocurrency market.Complexity of blockchain technology for new users.Competition from established gaming companies.
Opportunities
Expansion into mobile gaming market.Partnerships with other blockchain projects.Development of new and innovative gameplay features.
Threats
Regulation of NFTs and cryptocurrency.Security risks associated with blockchain technology.Emergence of new and competing blockchain gaming platforms.
Top Marketing Strategies for Illuvium
Illuvium User Persona
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Illuvium Geographic and Demographic Insights
Geographic Insights: Illuvium's top markets include the US and Southeast Asia, indicating a strong presence in regions with high cryptocurrency adoption and gaming communities.
United States
25%
Philippines
15%
South Korea
10%
Brazil
8%
Vietnam
7%
Demographic Insights: Illuvium's target audience consists primarily of males aged 25-34, reflecting the typical demographic for gaming and cryptocurrency.
Illuvium Socio-economic Profile
Household and Income Insights: Illuvium attracts users with diverse household sizes, with a majority in the 3-4 range. The income level is primarily medium, suggesting a wide appeal across income brackets.
Educational and Employment Insights: A majority of Illuvium users are employed full-time or students, with a high proportion having university or college level education.
Illuvium Behavioral Insights
Interest-Based Insights: Users are interested in technology, gaming, and cryptocurrency, aligning with Illuvium's core offerings and the broader blockchain gaming landscape.
Technology and Social Media Usage: Illuvium users prefer YouTube, Instagram, and Twitter, with significant desktop usage, highlighting the importance of visual content and community engagement.
Illuvium Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Axie Infinity | 45% | Play-to-Earn, NFT Gaming, Metaverse |
The Sandbox | 30% | Metaverse, Virtual Land, NFT Gaming |
Decentraland | 25% | Metaverse, Virtual Real Estate, Decentralized Platform |