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Illuvium Target Audience
User Segments
Age: 18
Gender: Female
Occupation: Student
Education: High School
Age: 22
Gender: Male
Occupation: Part-Time
Education: Associate Degree
Age: 20
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Maya, The Aspiring Pro Gamer
Age: 18
Gender: Female
Occupation: Student
Education: High School
Industry: Gaming
Channels: YouTubeTikTokReddit
Goals
- To improve my gaming skills and compete in esports tournaments
- To build a strong online community around my gaming content
- To explore new and immersive gaming experiences that offer unique challenges.
Pain Points
- Lack of time due to academic commitments preventing dedicated practice
- Difficulty in finding reliable teammates for competitive play
- Limited access to high-end gaming equipment and stable internet connectivity.
Illuvium Geographic Distribution
The primary user base for Illuvium is global, with significant concentrations in North America and Southeast Asia, reflecting strong interest in blockchain gaming.
Top Countries
United States
22.5%
Philippines
15%
Vietnam
8%
South Korea
6.5%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly single or two-person households, often with medium to high incomes, indicating disposable income for digital assets and entertainment.
Employment Status
Income Distribution
Education Level
Illuvium Behavior Analysis
Behavior Profile
Device Breakdown
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