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Imangi Studios Target Audience

User Segments

Age: 12

Gender: Female

Occupation: Student

Education: High School (in progress)

Age: 14

Gender: Male

Occupation: Student

Education: High School (in progress)

Age: 10

Gender: Male

Occupation: Student

Education: High School (in progress)

Mobile Maya

Mobile Maya

Age: 12
Gender: Female
Occupation: Student
Education: High School (in progress)
Industry: Education
Channels: YouTubeTikTokInstagram

Goals

  • Beat my friends' high scores in Temple Run
  • Discover new fun mobile games to play
  • Share my gaming achievements with my online friends.

Pain Points

  • Running out of lives or currency in games
  • Slow internet connection interrupting my gameplay
  • Not being able to play my favorite games on all devices.

Imangi Studios Geographic Distribution

Imangi Studios has a strong global user base, with significant engagement in the US and emerging markets like India and Brazil, showcasing broad appeal.

Top Countries

United States flag

United States

22.5%
India flag

India

15%
Brazil flag

Brazil

8.5%
Indonesia flag

Indonesia

6%
Mexico flag

Mexico

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households, suggesting family relevance. Income levels are predominantly middle-class, aligning with broad mobile game accessibility.

Employment Status

Income Distribution

Education Level

Imangi Studios Behavior Analysis

Behavior Profile

casual_gaming
mobile_gaming
offline_play
high_scores
social_comparison
reflex-based
quick_entertainment
family_entertainment
accessibility
pick-up-and-play
competitive
social_sharing
unwind
no_internet_required
content_consumption
youtube
tiktok
instagram
age_gate
character_progression

Device Breakdown

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