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Major Markets
United States
India
BrazilKey Competitors
Imangi Studios Top Products
Brand Positioning
Imangi Studios positions itself as a leading mobile game developer, specializing in fun, family-friendly endless runner games with global brand recognition and accessible offline play for a broad, casual audience.
Customer Sentiments
Customer sentiment is likely positive, driven by the games' engaging, accessible, and family-friendly nature, as well as the nostalgia and competitive fun associated with high scores.
Imangi Studios Key Value Propositions
Imangi Studios offers universally appealing, easy-to-play mobile games that deliver engaging casual entertainment for all ages. Their strong global brand recognition and extensive IP library also provide significant licensing opportunities across various media.
Imangi Studios SWOT Analysis
Strengths
Globally recognized IP with 2.5B+ downloads.
Strong presence in mobile endless runner genre.
Extensive character/world library for licensing.
Weaknesses
High reliance on Temple Run franchise success.
Market saturation in casual mobile gaming.
Potential for IP dilution with too many extensions.
Opportunities
Expand IP into diverse media (TV, film, comics).
Develop new game genres using Temple Run brand.
Strategic partnerships and co-development ventures.
Threats
Intense competition in mobile gaming market.
Changing mobile platform policies and trends.
Risk of user fatigue with existing game mechanics.
Market Growth Stage
Pace of Market Growth
Imangi Studios Target Audience
Geographic Insights
Imangi Studios has a strong global user base, with significant engagement in the US and emerging markets like India and Brazil, showcasing broad appeal.
Top Countries
United States
22.5% market share
India
15% market share
Brazil
8.5% market share
Indonesia
6% market share
Mexico
4.5% market share
Imangi Studios Audience Segments
The Young Casual Gamer
6-16 years
Male • Female
Global
The On-the-Go Entertainer
17-35 years
Male • Female
Global
The Family Fun Seeker
30-55 years
Male • Female
Global
The Brand Collaborator
25-50 years
Male • Female
North America • Europe • Asia
The Mature Casual Gamer
45-65 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Imangi Studios
Referral Contest
Launch a referral contest to incentivize existing players to invite their friends, leveraging the social aspect of gaming and high-score competition. This can significantly expand the user base organically and tap into the 'All your friends are playing it' mentality.
Learn morePersonalized User Onboarding
Create a tailored onboarding experience for new players, showcasing the key features and benefits of Temple Run based on their platform (iOS or Android). This will enhance user engagement from the start and improve long-term retention.
Learn moreLeverage User-Generated Content (UGC)
Encourage players to create and share their Temple Run gameplay, high scores, and character customization on social media platforms. Showcasing UGC builds community, increases brand awareness, and provides authentic social proof to potential new players.
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