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Imangi Studios

Imangi Studios is a mobile game development company best known for creating the highly successful Temple Run franchise, with over 2.5 billion downloads across its games. Founded in 2008 and based in Raleigh, North Carolina, Imangi focuses on developing and publishing mobile games, particularly within the runner and puzzle adventure genres.

Company : Imangi Studios

Industry : Mobile GamingGame DevelopmentEntertainment

Major Markets

United States flagUnited States
India flagIndia
China flagChina

Key Competitors

Kiloo
Voodoo
Outfit7 Limited

Imangi Studios Key Value propositions

Addictive Gameplay
Nostalgic Appeal
Global Reach
Casual Gaming

Imangi Studios SWOT Analysis

Strengths

Established brand recognition with Temple Run.Strong global user base with over 2.5 billion downloads.Expertise in developing engaging and addictive mobile games.

Weaknesses

Reliance on a single successful franchise (Temple Run).Vulnerability to market saturation and competition in the mobile gaming industry.Potential difficulty in replicating the massive success of Temple Run with new IP.

Opportunities

Expand into new mobile gaming genres beyond endless runners and puzzle adventures.Leverage existing IP to develop sequels, spin-offs, or cross-platform adaptations.Explore partnerships with other brands or influencers to reach new audiences.

Threats

Rapidly changing trends and technological advancements in the mobile gaming industry.Increased competition from established players and emerging studios.Potential for piracy and unauthorized distribution of mobile games.

Top Marketing Strategies for Imangi Studios

Value-Based Pricing Implementation

This strategy focuses on structuring pricing tiers based on the value each tier offers. This allows Imangi Studios to cater to diverse player needs and monetize based on the features and benefits each tier provides.

Personalized User Onboarding

This strategy tailors the initial experience to each user's preferences and engagement level. This leads to a more engaging and personalized experience, increasing player retention and satisfaction.

Incentivized Onboarding Enhancement

This strategy encourages users to actively explore the game by providing rewards for completing onboarding steps. This drives early engagement and increases the likelihood of long-term player retention.

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Imangi Studios User Persona

Imangi Studios Geographic and Demographic Insights

Geographic Insights: Imangi Studios has a strong global presence, with the United States and India being the top two markets, followed by China, Brazil, and Indonesia, indicating a diverse and widespread user base.

Top Countries

  • United States flag

    United States

    20%

  • India flag

    India

    15%

  • China flag

    China

    10%

  • Brazil flag

    Brazil

    8%

  • Indonesia flag

    Indonesia

    7%

Demographic Insights: Imangi Studios' target audience skews towards males aged 18-34, reflecting the demographics of mobile gaming enthusiasts.

Age Distribution

Gender Distribution

Imangi Studios Socio-economic Profile

Household and Income Insights: Imangi Studios attracts users across different household sizes, with a significant portion having low to medium income levels, indicating the affordability and accessibility of their games.

Educational and Employment Insights: The majority of Imangi Studios' users are students or employed full-time, primarily with a high school or university education level, representative of the casual gaming demographic.

Households Size

Income Distribution

Education Level

Employment Status

Imangi Studios Behavioral Insights

Interest-Based Insights: Imangi Studios' target audience shows interest in a mix of mobile gaming, digital entertainment, and popular culture, aligning with their product offerings and brand identity.

Technology and Social Media Usage: Imangi Studios' users primarily use mobile devices, particularly Android, for gaming. They engage with social media platforms like YouTube, TikTok, and Instagram.

Interests

Mobile gamingStreamingMusicPop cultureTechnologyTravelFashion

Device Breakdown

Social Media Usage

Imangi Studios Top Competitors

Competitor
Estimated market share
Top domains
Kiloo33.3%Endless Runner, Mobile Gaming, Casual Games
Voodoo33.3%Hyper-casual Games, Mobile Gaming, App Publishing
Outfit7 Limited33.3%Mobile Games, Entertainment, Family-friendly Apps

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