Top Marketing Strategies for Imangi Studios

Imangi Studios User Persona

Name:

Ethan Jones

Age :

17

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

• Achieve high scores and unlock all characters in Temple Run to impress his friends and online gaming community
• Discover and engage with new mobile game releases through social media recommendations and influencer reviews
• Balance his passion for gaming with schoolwork and extracurricular activities for a well-rounded lifestyle.

Frustrations

• Experiencing in-app ads that disrupt game flow and immersion
• Encountering repetitive gameplay mechanics or limited content updates in mobile games
• Managing limited screen time on mobile devices due to parental controls or personal responsibilities.

Name:

Sophia Lee

Age :

25

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Utilize mobile gaming as a quick and engaging stress reliever during breaks or commutes
• Stay up-to-date on trending mobile games and gaming culture to connect with colleagues and clients
• Discover free-to-play mobile games with compelling storylines and high replay value for casual entertainment.

Frustrations

• Encountering mobile games with excessive microtransactions that pressure players to spend money
• Juggling multiple mobile apps and notifications, leading to distractions during gameplay
• Finding time for extended gaming sessions due to a busy work schedule and social commitments.

Name:

David Chen

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Reconnect with the nostalgic experience of playing Temple Run during his childhood
• Engage in online discussions and forums to share gaming memories and strategies with fellow players
• Find challenging mobile games that test his reflexes and problem-solving skills for mental stimulation.

Frustrations

• Dealing with limited battery life on mobile devices during long gaming sessions
• Experiencing performance issues or bugs in mobile games that hinder gameplay
• Feeling overwhelmed by the sheer number of mobile games available and struggling to choose high-quality options.

Imangi Studios Geographic and Demographic Insights

Geographic Insights: Imangi Studios has a strong global presence, with the United States and India being the top two markets, followed by China, Brazil, and Indonesia, indicating a diverse and widespread user base.

Demographic Insights: Imangi Studios' target audience skews towards males aged 18-34, reflecting the demographics of mobile gaming enthusiasts.

Imangi Studios Socio-economic Profile

Household and Income Insights: Imangi Studios attracts users across different household sizes, with a significant portion having low to medium income levels, indicating the affordability and accessibility of their games.

Educational and Employment Insights: The majority of Imangi Studios' users are students or employed full-time, primarily with a high school or university education level, representative of the casual gaming demographic.

Imangi Studios Behavioral Insights

Interest-Based Insights: Imangi Studios' target audience shows interest in a mix of mobile gaming, digital entertainment, and popular culture, aligning with their product offerings and brand identity.

Technology and Social Media Usage: Imangi Studios' users primarily use mobile devices, particularly Android, for gaming. They engage with social media platforms like YouTube, TikTok, and Instagram.

Imangi Studios Top Competitors