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IGDA Foundation Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Director of Corporate Social Responsibility
Education: Master's Degree, Business Administration
Age: 55
Gender: Male
Occupation: Senior Game Developer / Studio Founder
Education: Professional Degree, Software Engineering
Age: 39
Gender: Female
Occupation: Philanthropic Advisor
Education: Ph.D., Non-Profit Management
Eleanor Vance
Goals
- To align corporate giving with impactful social causes that resonate with company values
- To enhance the company's brand reputation through demonstrable commitment to diversity and inclusion
- To foster innovation by supporting a wider talent pool entering the game development industry.
Pain Points
- Difficulty in measuring the direct impact and ROI of philanthropic initiatives
- Navigating complex internal approval processes for significant charitable contributions
- Finding credible and impactful non-profits that align perfectly with corporate objectives.
IGDA Foundation Geographic Distribution
Primarily focused in the US, with significant presence in Canada and the UK. Smaller but growing engagement in Germany and Japan, reflecting a global reach for its mission.
Top Countries
United States
Canada
United Kingdom
Germany
Japan
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users range from aspiring students (lower income) to established professionals (medium-high income), often living in 2 to 4-person households.
Employment Status
Income Distribution
Education Level
IGDA Foundation Behavior Analysis
Behavior Profile
Device Breakdown
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