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The IGDA Foundation is a non-profit organization dedicated to fostering a more diverse and inclusive video game development industry. They offer a variety of programs, workshops, and mentorship opportunities aimed at supporting individuals from underrepresented backgrounds. The Foundation relies heavily on donations and corporate sponsorships to fund its initiatives and operations.
Company : IGDA Foundation
Industry : Non-profitDiversity & InclusionVideo Game Development
IGDA Foundation Key Value propositions
IGDA Foundation Latest news
International Game Developers Association: IGDA
Got it! IGDA. top-right-arrow-white Log-In; top-right ... About IGDA Foundation · By-laws · Core Values & Code ... news. Upcoming Events. 09 Jun 2024. Live Service ...
Stronger Together in Games Campaign — IGDA Foundation
Nov 21, 2023 ... BUT, you don't have to wait to make a BIG impact. If you're an early bird (or a leader, a trailblazer, or just a IGDA Foundation Fan, you can ...
Call to Action: Studio Leadership Must Prioritize Sustainable Efforts ...
Apr 11, 2024 ... If you have multiple resources or a resource list we can include, please reach out to [email protected]. General News. Share. Salt Lake City ...
Get Involved — IGDA Foundation
News · Programs · Virtual Exchange · Game Developers ... Big thanks to our corporate sponsors for helping us make a difference. ... If you have any questions, reach ...
IGDA Foundation SWOT Analysis
Strengths
Established reputation and industry recognition.Strong network of industry professionals and partners.Impactful programs supporting underrepresented developers.
Weaknesses
Reliance on donations and sponsorships for funding.Limited staff and resources as a non-profit.Potential difficulty in reaching and engaging individuals from marginalized communities.
Opportunities
Expanding partnerships with game development studios and publishers.Developing online resources and virtual programs for wider reach.Advocating for policy changes to promote diversity and inclusion in the industry.
Threats
Competition from other non-profit organizations in the gaming space.Economic downturn impacting donations and sponsorships.Lack of awareness and understanding of diversity and inclusion issues within the industry.
Top Marketing Strategies for IGDA Foundation
IGDA Foundation User Persona
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IGDA Foundation Geographic and Demographic Insights
Geographic Insights: The IGDA Foundation's target audience is concentrated in North America and Western Europe, with the US and Canada being the top two markets.
United States
35%
Canada
15%
United Kingdom
10%
Germany
8%
India
7%
Demographic Insights: The IGDA Foundation's target audience consists mainly of individuals aged 25-34, with a slight male skew. This aligns with the demographics of the gaming industry.
IGDA Foundation Socio-economic Profile
Household and Income Insights: The target audience typically falls within the middle-income bracket and lives in households of 2-4 people, reflecting the demographics of young professionals and families.
Educational and Employment Insights: The majority of the target audience are employed full-time or part-time and hold a university or college degree, reflecting the educational requirements of the gaming industry.
IGDA Foundation Behavioral Insights
Interest-Based Insights: The target audience is interested in video games, game design, technology, diversity and inclusion, social justice, and career development.
Technology and Social Media Usage: The target audience is active on social media platforms like Youtube, LinkedIn, Twitter, and Facebook, primarily using desktop devices.
IGDA Foundation Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Gameheads | 20% | Game Development Education, Industry Networking, Career Development |
Code Coven | 15% | Diversity & Inclusion in Tech, Game Development Training, Community Building |
Black Girls Code | 10% | STEM Education for Girls, Computer Science Training, Technology Empowerment |