Find stats on top websites

Executive Summary

Industries

NonprofitGame DevelopmentDiversity & Inclusion

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

IGDA Foundation Top Products

Error: Too Many Requests
IGDA Foundation Next Gen Leaders 2021
IGDAF 2021 International Scholars Program

Brand Positioning

The IGDA Foundation is positioned as a leading nonprofit fostering diversity, equity, and inclusion within the global game development community, empowering underrepresented talent through mentorship, education, and industry access.

Customer Sentiments

Customer sentiment appears largely positive, driven by the foundation's strong commitment to DEI, impactful programs like Virtual Exchange and GDC scholarships, and the perceived value of mentorship and networking opportunities for career advancement.

IGDA Foundation Key Value Propositions

The IGDA Foundation unlocks the potential of underrepresented game developers by providing essential mentorship, coaching, and industry access. It fosters a more equitable industry by advocating for diversity and celebrating achievements through prestigious awards.

Mentorship & Coaching
Diversity & Inclusion Advocacy
Industry Access & Networking
Financial Support & Awards

IGDA Foundation SWOT Analysis

Strengths

Clear mission for diversity and inclusion.

Strong programs like Virtual Exchange, GDC support, awards.

Engaged community of mentors and alumni.

Weaknesses

Relies heavily on donations and sponsorships.

Potential limited global reach without physical presence.

Measuring long-term impact on industry careers.

Opportunities

Expand virtual programs to reach more diverse talent.

Increase corporate partnerships for funding and mentorship.

Leverage alumni network for advocacy and support.

Threats

Competition from other DEI initiatives.

Economic downturn impacting donor contributions.

Maintaining relevance in a rapidly evolving industry.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

IGDA Foundation Target Audience

View Details

Geographic Insights

Primarily focused in the US, with significant presence in Canada and the UK. Smaller but growing engagement in Germany and Japan, reflecting a global reach for its mission.

Top Countries

United States flag

United States

75.5% market share

Canada flag

Canada

8% market share

United Kingdom flag

United Kingdom

4.5% market share

Germany flag

Germany

3% market share

Japan flag

Japan

2% market share

IGDA Foundation Audience Segments

Corporate & Individual Philanthropists

30-65 years

Male • Female

United States • Canada • Europe • Asia

Experienced Industry Mentors

35-60 years

Male • Female

Global

Underrepresented Aspiring Game Developers

18-29 years

Male • Female

United States • Global

Program Alumni & Advocates

22-40 years

Male • Female

Global

Active Event Participants

20-55 years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor IGDA Foundation

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth