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Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Workday
SAP SuccessFactors
Oracle HCM Cloud
Top Marketing Channels
Workday
- Content Marketing
- Examples: Whitepapers, E-books, Blog posts, Case studies, Webinars, Infographics
- Campaigns: Future of HR Series, Workday Customer Stories, HR Trends Report
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Display Ads
- Campaigns: Workday HCM Solutions, Simplify HR with Workday, Transform Your Finance Operations
- Event Marketing
- Examples: Workday Rising, Industry conferences, Virtual summits
- Campaigns: Workday Rising Digital Experience, Future of Work Summit, HR Technology Conference Engagement
Top Sales Channels
- Direct Sales
- Enterprise sales team, Account executives, In-person meetings
- Personalized solution demos, Strategic account planning, Executive briefings
- Partnerships & Alliances
- System integrators (Deloitte, Accenture), Advisory firms (EY, PwC), Technology partners
- Joint solution development, Partner-led implementations, Co-selling initiatives
- Online Demos & Trials
- Interactive product tours, Personalized demo requests, Free trial periods (for specific modules if applicable)
- Discover Workday HCM, See Workday in Action, Experience Intelligent Planning
iCIMS SWOT Analysis
Strengths
Strong brand recognition
Comprehensive suite covering HR and finance
Cloud-native platform
Weaknesses
Perceived as premium-priced
Long implementation cycles
Complex for smaller organizations
Opportunities
Expansion into mid-market
Deeper AI integration
Broader industry-specific solutions
Threats
Intense competition
Data security concerns
Rapid technological shifts
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