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Major Markets

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Select a competitor

Workday

SAP SuccessFactors

Oracle HCM Cloud

Top Marketing Channels

Workday

  • Content Marketing
  • Examples: Whitepapers, E-books, Blog posts, Case studies, Webinars, Infographics
  • Campaigns: Future of HR Series, Workday Customer Stories, HR Trends Report
  • Digital Advertising
  • Examples: Google Ads, LinkedIn Ads, Display Ads
  • Campaigns: Workday HCM Solutions, Simplify HR with Workday, Transform Your Finance Operations
  • Event Marketing
  • Examples: Workday Rising, Industry conferences, Virtual summits
  • Campaigns: Workday Rising Digital Experience, Future of Work Summit, HR Technology Conference Engagement

Top Sales Channels

  • Direct Sales
  • Enterprise sales team, Account executives, In-person meetings
  • Personalized solution demos, Strategic account planning, Executive briefings
  • Partnerships & Alliances
  • System integrators (Deloitte, Accenture), Advisory firms (EY, PwC), Technology partners
  • Joint solution development, Partner-led implementations, Co-selling initiatives
  • Online Demos & Trials
  • Interactive product tours, Personalized demo requests, Free trial periods (for specific modules if applicable)
  • Discover Workday HCM, See Workday in Action, Experience Intelligent Planning

iCIMS SWOT Analysis

Strengths

Strong brand recognition

Comprehensive suite covering HR and finance

Cloud-native platform

Weaknesses

Perceived as premium-priced

Long implementation cycles

Complex for smaller organizations

Opportunities

Expansion into mid-market

Deeper AI integration

Broader industry-specific solutions

Threats

Intense competition

Data security concerns

Rapid technological shifts

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