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Major Markets
Extensive global network of partners.
Strong brand recognition and reputation within the Microsoft ecosystem.
Provides valuable resources and support for partner success.
Reliance on the Microsoft ecosystem may limit reach to partners outside of it.
Membership fees can be a barrier for smaller partners.
Competition from other industry associations and networking groups.
Expand offerings to address emerging technologies and trends.
Enhance digital platform and online community engagement.
Forge strategic partnerships with other organizations to enhance member value.
Rapidly changing technology landscape requires constant adaptation.
Economic downturns can impact partner investments and engagement.
Maintaining relevance and value proposition for a diverse partner base.
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The IAMCP's largest user base is in the US, followed by significant presence in India and the UK. Other important markets include Germany and Canada.
United States
35% market share
India
15% market share
United Kingdom
10% market share
Germany
8% market share
Canada
7% market share
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Data shown in percentage (%) of usage across platforms
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