Find stats on top websites
Major Markets
United States
Canada
MexicoSelect a competitor
MD Anderson Cancer Center
Mayo Clinic Cancer Center
Top Marketing Channels
MD Anderson Cancer Center
- Social Media Marketing
- Examples: Facebook, Instagram, LinkedIn
- Campaigns: Patient Story Series, Research Breakthroughs Showcase, Survivorship Celebration
- Content Marketing
- Examples: Patient Guides, Blog Posts, Educational Videos
- Campaigns: Understanding Your Diagnosis, Navigating Cancer Treatment, Life After Cancer
- Digital Advertising
- Examples: Google Search Ads, Display Ads, Programmatic Ads
- Campaigns: Find a Specialist, Clinical Trials Enrollment, Second Opinion Program
Top Sales Channels
- Direct Patient Referrals
- Physician Network, International Patient Services, Patient Self-Referral
- Physician Liaison Program, Global Patient Outreach, Online Appointment Request
- Patient Services Coordination
- Call Center, Online Patient Portal, Dedicated Patient Navigators
- New Patient Onboarding, Treatment Plan Consultations, Financial Counseling
- Telehealth Services
- Virtual Consultations, Remote Follow-ups, E-visits
- Virtual Second Opinions, Telemedicine for Rural Patients, Post-Treatment Tele-Care
Huntsman Cancer Institute SWOT Analysis
Strengths
Renowned global reputation
Extensive research capabilities
Comprehensive range of specialized treatments
Weaknesses
High cost of care
Geographic concentration
Potential for long wait times
Opportunities
Expansion of telemedicine
International partnerships
Increased focus on personalized medicine
Threats
Competition from other leading cancer centers
Changes in healthcare legislation
Economic downturn impacting patient volumes
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