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Huntsman Cancer Foundation

This business is the Huntsman Cancer Foundation. They are a leading cancer research and treatment center, providing comprehensive services including clinical trials, research studies, and patient support. They are affiliated with the University of Utah Health.

Company : Huntsman Cancer Foundation

Industry : HealthcareCancer ResearchNonprofit

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Key Competitors

Mayo Clinic
MD Anderson Cancer Center
Memorial Sloan Kettering Cancer Center

Huntsman Cancer Foundation Key Value propositions

Cancer Care
Research
Patient Support
Community Engagement

Huntsman Cancer Foundation SWOT Analysis

Strengths

Leading cancer research center.Comprehensive patient care services.Strong community support.

Weaknesses

Limited geographical reach.Reliance on donations and funding.Competition from other major cancer centers.

Opportunities

Expansion of clinical trials and research programs.Development of innovative cancer treatments.Increased partnerships and collaborations.

Threats

Funding cuts for medical research.Shortage of healthcare professionals.Economic downturn impacting donations.

Top Marketing Strategies for Huntsman Cancer Foundation

Targeted Digital Advertising

Leverage location-based targeting on social media platforms and search engines to reach potential patients and donors in Utah and surrounding areas. This will increase brand awareness and drive traffic to the Huntsman Cancer Foundation website.

Patient Testimonial & Success Story Campaigns

Develop a compelling content strategy showcasing the positive impact of the Huntsman Cancer Foundation on patients and their families. Share these stories through video testimonials, blog posts, and social media campaigns to build trust and inspire donations.

Community Engagement & Fundraising Events

Host local events and workshops focusing on cancer prevention, early detection, and support services. This will enhance community outreach, raise awareness, and generate funds for the foundation's research and patient care initiatives.

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Huntsman Cancer Foundation User Persona

Huntsman Cancer Foundation Geographic and Demographic Insights

Geographic Insights: The Huntsman Cancer Foundation's primary market is the United States, with a strong focus on Utah and surrounding areas. There is limited international presence.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    3%

  • Mexico flag

    Mexico

    2%

  • United Kingdom flag

    United Kingdom

    1.5%

  • Germany flag

    Germany

    1%

Demographic Insights: The target audience leans slightly towards females and skews towards older age groups, reflecting the higher incidence of cancer in these demographics.

Age Distribution

Gender Distribution

Huntsman Cancer Foundation Socio-economic Profile

Household and Income Insights: The target audience includes a mix of income levels, with a slight skew towards medium and high-income households.

Educational and Employment Insights: The audience is well educated with a mix of employment statuses, reflecting patients, families, and those interested in research and support.

Households Size

Income Distribution

Education Level

Employment Status

Huntsman Cancer Foundation Behavioral Insights

Interest-Based Insights: Target audience shows interest in health, family, local news, education, science, non-profit, medical research, aligning with a cancer foundation's focus.

Technology and Social Media Usage: Users prefer YouTube, Facebook, and Instagram. Device usage is split between desktop and mobile (both Android and iOS).

Interests

Health and WellnessFamily and RelationshipsLocal NewsEducationScience and TechnologyNon-profit and CharityMedical Research

Device Breakdown

Social Media Usage

Huntsman Cancer Foundation Top Competitors

Competitor
Estimated market share
Top domains
Mayo Clinic35%Cancer Care, Research, Education
MD Anderson Cancer Center30%Cancer Care, Research, Patient Support
Memorial Sloan Kettering Cancer Center25%Cancer Care, Research, Clinical Trials

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