Top Marketing Strategies for Human Options

Human Options User Persona

Name:

Maria

Age :

32

Gender :

Female

Occupation :

Retail Associate

Industry :

Retail

Education :

High School Diploma

Preferred platforms

GOALS

• Escape her abusive partner and find a safe and stable home for herself and her two young children
• Secure a better paying job to support her family independently and break free from financial dependence on her abuser
• Build a network of supportive friends and rebuild her life after experiencing trauma.

Frustrations

• Feeling isolated and afraid to reach out for help due to fear of her partner's reaction
• Struggling to make ends meet with limited financial resources and childcare options
• Dealing with emotional trauma and the challenges of co-parenting with an abusive ex-partner.

Name:

James

Age :

45

Gender :

Male

Occupation :

Construction Worker

Industry :

Construction

Education :

Some College

Preferred platforms

GOALS

• Understand how to better support his sister who is in an abusive relationship and encourage her to seek help
• Find resources and information about domestic violence to educate himself and be a better ally
• Learn coping mechanisms to deal with the emotional stress and frustration of witnessing his sister's situation.

Frustrations

• Feeling helpless and unsure how to intervene in his sister's abusive relationship
• Encountering societal stigma surrounding men seeking help for domestic violence issues
• Balancing work and family responsibilities while trying to support his sister.

Name:

Sarah

Age :

22

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

Pursuing Bachelor's Degree in Social Work

Preferred platforms

GOALS

• Volunteer or intern at an organization like Human Options to gain experience in the field of domestic violence prevention
• Raise awareness about relationship violence among her peers and promote healthy relationship dynamics
• Learn about available resources and support services to share with classmates who may be experiencing abuse.

Frustrations

• Feeling overwhelmed by the prevalence of relationship violence and the systemic issues that contribute to it
• Facing difficulty navigating conversations about healthy relationships and consent with peers
• Lacking confidence in her ability to make a tangible difference in the fight against domestic violence.

Human Options Geographic and Demographic Insights

Geographic Insights: Human Options' primary market is the United States, with a strong focus on Orange County, California. However, there's potential interest from English-speaking countries like Canada, the UK, and Australia.

Demographic Insights: Human Options' target audience is primarily female, reflecting the higher prevalence of women experiencing domestic violence. The organization serves individuals across all age groups.

Human Options Socio-economic Profile

Household and Income Insights: Human Options caters to diverse household sizes, with a focus on families and single individuals. The income distribution suggests a higher need among low-to-medium income households.

Educational and Employment Insights: The target audience has a range of educational backgrounds, with the largest segment having some college or high school education. Many users are likely employed or seeking employment.

Human Options Behavioral Insights

Interest-Based Insights: The target audience shows interest in parenting, mental health support, local events, job searching, and affordable housing, reflecting needs related to escaping abuse and rebuilding lives.

Technology and Social Media Usage: The audience is active on social media, particularly Facebook, Instagram, and YouTube, and uses a mix of devices, suggesting a multi-platform outreach strategy.

Human Options Top Competitors