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HousingWire is a media company providing news, data, and insights for the housing economy. They offer various content formats like articles, newsletters, research reports, and podcasts. They also host industry events and offer marketing solutions.
Company : HousingWire
Industry : MortgageReal EstateFintech
HousingWire Key Value propositions
HousingWire Latest news
HousingWire - The Full Picture for Housing Leaders.
HousingWire delivers housing market data and insights, respected journalism, and must-attend events for mortgage and real estate leaders.
Latest News - HousingWire
Personal finance website SmartAsset analyzed census and HMDA data to determine the top metro areas for millennial homebuyers. Jul 18, 2024By Neil Pierson · Five ...
Top-performing New Jersey team joins SERHANT. - HousingWire
Jun 21, 2024 ... Top New Jersey team joins Compass · Regulators give green light to ... HousingWire Research: The Mortgage Rate Lock-In Effect is Shaping Today's ...
Power House Archives - HousingWire
The Power House podcast reveals the full picture through the stories of the industry's most impactful leaders. Clayton Collins is the CEO of HousingWire, and ...
HousingWire SWOT Analysis
Strengths
Established brand with a strong industry reputation.Comprehensive coverage of housing and mortgage news and data.Strong network of industry professionals and experts.
Weaknesses
Reliance on a subscription-based revenue model.Competition from other industry publications and data providers.Potential challenges in attracting a younger demographic.
Opportunities
Expand into emerging markets related to fintech and proptech.Offer more personalized and data-driven insights to subscribers.Develop innovative content formats, such as interactive data visualizations or webinars.
Threats
Economic downturns or volatility in the housing market.Increased competition from free online resources.Changing consumer preferences for news consumption.
Top Marketing Strategies for HousingWire
HousingWire User Persona
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Preferred platforms
GOALS
Frustrations
HousingWire Geographic and Demographic Insights
Geographic Insights: HousingWire's primary market is the United States, capturing a significant majority of users. Canada follows with a small percentage, while other countries have minimal representation.
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
India
1.5%
Demographic Insights: HousingWire's target audience is primarily male, aged 35-44, reflecting professionals at established stages of their careers in housing and finance.
HousingWire Socio-economic Profile
Household and Income Insights: HousingWire's audience typically falls within the medium to high-income brackets and includes a mix of household sizes, with a noticeable proportion from 3-4 person households.
Educational and Employment Insights: HousingWire's audience is highly educated, with a majority possessing university or college degrees. Most are employed full-time, indicating a focus on professionals.
HousingWire Behavioral Insights
Interest-Based Insights: HousingWire's target audience is passionate about real estate, mortgages, fintech, proptech, investments, finance, and technology within the housing market.
Technology and Social Media Usage: HousingWire's audience primarily consumes content on desktops, followed by Android and iOS devices. They are highly active on LinkedIn and Twitter, reflecting professional networking preferences.
HousingWire Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
National Mortgage News | 30% | Mortgage News, Lending, Regulations |
Mortgage Professional America | 25% | Mortgage Professionals, Industry Trends, Technology |
The Mortgage Reports | 20% | Mortgage Rates, Market Analysis, Consumer Advice |