Honest Med's target audience encompasses a broad range of consumers and potentially smaller healthcare providers who require medical supplies and equipment. This includes, but is not limited to, individuals managing chronic diseases such as diabetes (insulin syringes, lancets), respiratory conditions (nebulizers, oxygen supplies), and ostomy care. The audience also extends to those recovering from surgery, individuals requiring wound care products, and anyone in need of general home health aids like mobility solutions, incontinence products, or personal care items. Furthermore, small clinics, nursing homes, or home health agencies that need to procure supplies efficiently and affordably could also be part of their target market, especially given the potential for bulk purchasing and competitive pricing. The emphasis on discreet shipping and a wide product range suggests they cater to those who value convenience and accessibility in obtaining essential medical items.