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Executive Summary

Industries

Software Development InfrastructureData ManagementArtificial Intelligence

Major Markets

United States flagUnited States
India flagIndia
United Kingdom flagUnited Kingdom

Hasura Top Products

Hasura DDN: Data Delivery Network
GraphQL Hub by Hasura
Hasura JWT Config Generator

Brand Positioning

Hasura positions itself as the universal data access layer for modern applications and AI, abstracting backend complexity to accelerate development, streamline governance, and enable reliable AI on diverse data sources.

Customer Sentiments

Customer sentiment appears highly positive, as evidenced by testimonials highlighting significant reductions in development time, faster time-to-market, and improved developer productivity, indicating strong satisfaction with Hasura's ability to solve complex data access and API challenges.

Hasura Key Value Propositions

Hasura's core value proposition is enabling businesses to effortlessly build, run, and govern a high-quality API layer on all their data, significantly accelerating application development and facilitating reliable AI integration by abstracting complex backend infrastructure.

Universal Data Access Layer
Metadata-Driven API Platform
AI Data Infrastructure (PromptQL)
Developer Productivity

Hasura SWOT Analysis

Strengths

Unified data access with GraphQL APIs.

Accelerates development with automation.

Strong focus on AI and data governance.

Weaknesses

Specific pricing details are not transparent.

Market awareness might be limited compared to larger competitors.

Reliance on GraphQL adoption in wider market.

Opportunities

Growing demand for reliable AI applications.

Expanding into new regulated industries.

Partnerships to enhance ecosystem integration.

Threats

Competition from established API management players.

Rapid evolution of AI and data technologies.

Data security and compliance evolving challenges.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Hasura Target Audience

View Details

Geographic Insights

Hasura's primary market is the US, followed by India. Other key markets include the UK, Germany, and Canada, reflecting a global reach in tech-forward regions.

Top Countries

United States flag

United States

50% market share

India flag

India

15% market share

United Kingdom flag

United Kingdom

8% market share

Germany flag

Germany

5% market share

Canada flag

Canada

4% market share

Hasura Audience Segments

Enterprise Engineering Leader

30-45 years

Male • Female

USA • Western Europe • Canada • Australia

Full Stack Developer

24-35 years

Male • Female

Global Tech Hubs • USA • India • Brazil

Data Architect/CTO in Regulated Industries

35-55 years

Male • Female

USA • UK • Germany • Singapore

AI Engineer/Data Scientist

28-40 years

Male • Female

Global Tech Hubs • USA • China • Israel

Student/Hobbyist Developer

18-30 years

Male • Female

Global • Online Communities

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

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