Hoist Fitness : Market and Competitor Analysis

Find stats on top websites

goschoolbox.com

inhersight.com

Hoist Fitness is a manufacturer of premium strength training equipment and exercise bikes for commercial and home use. They are a well-established company with over 45 years of experience and have sold their products to over 20,000 gym facilities worldwide. They are known for their innovative product lines, such as the ROC-IT series, and focus on designing equipment that aligns with human movement.

Company : Hoist Fitness

Industry : Fitness EquipmentStrength TrainingExercise Equipment

Major Markets

United States

Canada

United Kingdom

Key Competitors

Technogym

Life Fitness

Precor

Hoist Fitness Key Value propositions

Durability

Innovation

Performance

Human Movement Design

Hoist Fitness Latest news

HOIST Fitness | Strength equipment

HOIST Fitness Systems is a San Diego, California USA based company producing premium strength training products for the commercial and home markets.

Hoist Fitness Announces Easy Glide Hi Lo Pulley Column System ...

Oct 24, 2023 ... Top Stories. EV goes up in flames, damages ... Hoist Fitness Announces Easy Glide Hi Lo Pulley Column System Product Expansion. News ... https://www ...

main-blog – HOIST Fitness

NEWS. EXERCISE GUIDE. EXERCISE TECHNOLOGY. Muscle Strength vs. Muscle Endurance. Blog written by Brianna Alexander ...

HOIST Fitness | LinkedIn

HOIST Fitness | 6626 followers on LinkedIn. HOIST Your Health! | HOIST Fitness is a San Diego, California USA based company that produces strength-training ...

Hoist Fitness SWOT Analysis

Strengths

Strong brand reputation for quality and durability.Innovative product designs like the ROC-IT series.Established distribution network reaching commercial and home markets.

Weaknesses

Premium pricing may limit affordability for some.Marketing efforts might not be as visible compared to some competitors.Product range primarily focused on strength training, with limited cardio options.

Opportunities

Expand product offerings in the rapidly growing connected fitness market.Increase marketing efforts targeting home gym owners, capitalizing on the trend.Partner with fitness influencers and athletes to increase brand visibility.

Threats

Intense competition in the fitness equipment market.Fluctuations in raw material costs and supply chain disruptions.Changing consumer preferences and fitness trends.

Top Marketing Strategies for Hoist Fitness

Value-Based Pricing Implementation

This strategy focuses on showcasing the superior quality and durability of Hoist Fitness equipment, emphasizing its long-term value for customers. By highlighting the longevity and performance of their products, Hoist Fitness can justify higher prices and attract buyers seeking high-quality, reliable equipment.

Enhanced Product Image Captions

This strategy involves crafting compelling and informative captions for product images, emphasizing key features, benefits, and customer testimonials. This will enhance the product descriptions, engage potential customers, and provide valuable information to help them make informed purchase decisions.

Personalized User Onboarding

Hoist Fitness can create a seamless and personalized onboarding experience for new customers, guiding them through the features and benefits of their equipment. This approach can foster customer loyalty, increase engagement with their products, and encourage continued use of Hoist Fitness equipment.

Apply these strategies to your business with just one-click at Waxwing.ai

Hoist Fitness User Persona

Name:

John Davis

Age :

32

Gender :

Male

Occupation :

Personal Trainer

Industry :

Fitness

Education :

Bachelor's Degree, Kinesiology

Preferred platforms

GOALS

John aims to expand his client base by showcasing the effectiveness of his training methods using high-quality equipment like Hoist, which can attract more clients seeking premium fitness experiences.
He wants to establish himself as a trusted authority in the fitness industry, potentially collaborating with Hoist for promotional content and solidifying his expert status.
John desires to create engaging and results-oriented workout routines for his clients, leveraging the biomechanics and features of Hoist equipment to deliver effective and personalized training sessions.

Frustrations

John is frustrated with gym equipment that frequently breaks down or lacks the durability to withstand heavy use, disrupting his training schedule and impacting client satisfaction.
He finds it challenging to source premium quality equipment that aligns with his training philosophy, limiting his ability to deliver optimal results for his clients.
John is concerned about the lack of innovation and adjustability in some fitness equipment, restricting exercise variations and hindering his ability to cater to diverse client needs and fitness goals.

Name:

Sarah Thompson

Age :

45

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Sarah aims to create a motivating and well-equipped home gym environment that allows her to seamlessly integrate fitness into her busy schedule and maintain a consistent workout routine.
She wants to improve her overall strength and fitness levels using reliable and ergonomically designed equipment like Hoist, minimizing the risk of injuries and promoting long-term health benefits.
Sarah is driven by the desire to achieve specific fitness goals, such as increasing muscle mass or improving cardiovascular health, and seeks high-quality equipment that can support her journey effectively.

Frustrations

Sarah is frustrated by the overwhelming number of fitness equipment options available, making it difficult to determine the best quality and value for her home gym investment.
She is concerned about purchasing equipment that might not be durable enough for long-term use, leading to potential frustration and additional expenses in the future.
Sarah finds it challenging to find reliable information and reviews about home gym equipment, making it difficult to make informed decisions and choose products that align with her needs and fitness goals.

Name:

Mike Johnson

Age :

58

Gender :

Male

Occupation :

University Athletic Director

Industry :

Education

Education :

Master's Degree, Sports Management

Preferred platforms

GOALS

Mike aims to equip the university gym with top-of-the-line strength training equipment from Hoist to attract talented student athletes and enhance their training capabilities, ultimately contributing to the success of the university's sports programs.
He wants to create a safe and effective training environment for all student athletes, ensuring the equipment meets the highest safety standards and aligns with the university's commitment to athlete well-being.
Mike is focused on maximizing the return on investment for the university's athletic department, seeking durable and reliable equipment that requires minimal maintenance and offers long-term value for the institution.

Frustrations

Mike is frustrated by budget constraints and the complexities of navigating procurement processes, which can delay the acquisition of necessary equipment and impact the university's ability to provide optimal training facilities.
He is concerned about the limited availability of high-quality strength training equipment that caters to the specific needs of diverse athletic disciplines, potentially hindering the performance of certain sports teams.
Mike finds it challenging to manage the logistics of equipment installation, maintenance, and potential repairs, disrupting training schedules and impacting the overall efficiency of the athletic department.

Hoist Fitness Geographic and Demographic Insights

Geographic Insights: Hoist's primary market is North America, particularly the US, followed by other developed countries with a strong fitness culture.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Germany
7.5%
Australia
7.5%

Demographic Insights: Hoist's target users are primarily males aged 25-44, reflecting a higher inclination towards strength training in this demographic.

Age Distribution

Gender Distribution

Hoist Fitness Socio-economic Profile

Household and Income Insights: Hoist targets users with medium to high income levels, often living in households of 2-4 people, reflecting the affordability of their products.

Educational and Employment Insights: Hoist's target users are often college-educated, working full-time or as business owners, indicating an interest in fitness and a disposable income.

Households Size

Income Distribution

Education Level

Employment Status

Hoist Fitness Behavioral Insights

Interest-Based Insights: Hoist's users are passionate about fitness, showing strong interest in bodybuilding, weightlifting, nutrition, and maintaining a healthy lifestyle.

Technology and Social Media Usage: Hoist's users engage with fitness content on platforms like YouTube and Instagram, primarily using mobile devices and desktops.

Interests

bodybuildingweightliftingnutritionphysical fitnesshome gym designhealthy lifestylesports

Device Breakdown

Social Media Usage

Hoist Fitness Top Competitors

Competitor	Estimated market share	Top domains
Technogym	35%	Commercial Fitness Equipment, Digital Fitness Solutions, Wellness & Spa Equipment
Life Fitness	30%	Commercial Cardio Equipment, Strength Training Equipment, Digital Fitness Solutions
Precor	25%	Commercial Cardio Equipment, Strength Training Equipment, Networked Fitness

goschoolbox.com

inhersight.com

[email protected]