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Hoist Fitness targets two primary audiences: commercial facilities like gyms, universities, and hotels, and individual consumers setting up home gyms. They also cater to government agencies through their GSA contracts. Their marketing emphasizes the quality and durability of their products, appealing to both professionals and serious fitness enthusiasts.
Hoist's primary market is North America, particularly the US, followed by other developed countries with a strong fitness culture.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Hoist targets users with medium to high income levels, often living in households of 2-4 people, reflecting the affordability of their products.
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