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Hoist Fitness Target Audience

Hoist Fitness targets two primary audiences: commercial facilities like gyms, universities, and hotels, and individual consumers setting up home gyms. They also cater to government agencies through their GSA contracts. Their marketing emphasizes the quality and durability of their products, appealing to both professionals and serious fitness enthusiasts.

User Segments

Hoist Fitness Geographic Distribution

Hoist's primary market is North America, particularly the US, followed by other developed countries with a strong fitness culture.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

7.5%
Australia flag

Australia

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Hoist targets users with medium to high income levels, often living in households of 2-4 people, reflecting the affordability of their products.

Employment Status

Income Distribution

Education Level

Hoist Fitness Behavior Analysis

Behavior Profile

Device Breakdown

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