Hodge & Kittrell Sotheby's International Realty Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Coldwell Banker Howard Perry and Walston

Fonville Morisey Realty

Allen Tate Realtors

Top Marketing Channels

Coldwell Banker Howard Perry and Walston

Social Media Marketing
Examples: Facebook, Instagram, LinkedIn
Campaigns: New Listing Spotlights, Agent Profiles, Community Engagement Campaigns

Content Marketing
Examples: Blog posts on market trends, Neighborhood guides, Home selling tips
Campaigns: First-Time Homebuyer Series, Luxury Home Collection, Triangle Market Update

Email Marketing
Examples: Newsletter, Property alerts, Open house invitations
Campaigns: Weekly Property Digest, Exclusive Buyer Offers, Seller Consultation Outreach

Direct Sales via Agents
Agent-client meetings, Property showings, Open houses
Buyer Consultation Initiative, Seller Success Program, Relocation Specialist Services

Referral Programs
Client referrals, Agent-to-agent referrals, Corporate relocation partnerships
Client Appreciation Program, Agent Referral Bonus, Corporate Relocation Partnership Drive

Strong brand recognition in the local market

Extensive network of agents

Diverse service offerings including commercial real estate and property management

May not have the same luxury market focus as Sotheby's

Potential for generic marketing approach across diverse services

Large agent pool could lead to inconsistent service quality

Expand into more niche commercial real estate sectors

Leverage technology for more personalized client experiences

Grow property management portfolio

Intense competition from other large regional brokerages

Economic fluctuations impacting commercial and residential sales

Rise of discount brokerages and online real estate platforms